Back to Webinars
Enterprise Webinar (On demand)

5 Steps to a Social Government

How to use social media in government

Hootsuite is pleased to present Beverly Macy, educator, best-selling author, and blogger for HuffPo who will dive into 5 key considerations to make when using social media in government.  Beverly also participates in the White House Equals Futures App Challenge as an adviser and is CEO of Gravity Summit.

5 Key Considerations:

  1. Objectives: How does social media use support the organizational mission and overall communication strategy
  2. Privacy and Security: What are key issues and concerns?
  3. Transparency and Collaboration: How can social media tools create a more coordinated environment?
  4. Engaging the Public: How has social media changed the way government engages with citizens?
  5. Analytics and Metrics: Ensuring accurate, targeted performance analysis