Social media offers regional banks and credit unions a cost-effective way to build brand awareness, delight their customers, engage with communities, and drive real business results—all while remaining compliant.

Join us for this webinar to discover how to use social to help differentiate your organization from larger competitors.

Featuring special guest Michael Allard, SVP chief marketing officer at Avidia Bank, this free panel-style webinar will show you how to:

  • Stand out from the larger financial institutions on social

  • Build an engaged and connected community

  • Deliver prompt and effective social customer service

  • Photo of James Partington

    James Partington

    Solutions Consultant, Hootsuite

    James is a solutions consultant lead at Hootsuite specializing in the financial services sector. He provides technical and subject matter expertise to organizations around their social media management infrastructure, security and compliance, and overall strategy. He has a background in digital and customer-focused consulting and has a passion for helping organizations find and connect to their customers.

  • Photo of Michael Allard

    Michael Allard

    SVP Chief Marketing Officer, Avidia Bank

    Michael has been the CMO at Avidia Bank since 2001.  He is a banking senior manager with extensive experience in retail sales, service, operations, marketing and multiple location management. His expertise in staff development, coaching and motivation within a direct sales and customer-centric environment has propelled him and his team to social media success.

  • Photo of Joanna Belbey

    Joanna Belbey

    Compliance Subject Matter Expert, Proofpoint

    Joanna Belbey is a recognized expert on compliance pertaining to social media and other electronic communications. As Compliance Subject Matter Expert for Proofpoint, Joanna helps regulated firms use new forms of communications effectively while complying with industry rules and regulations. Joanna is a contributor to on the intersection of communications and regulations. She is also an enthusiastic user of social media.