If you’re in an enterprise with a complex organisational structure, you know that governing a social media strategy that bridges brands, departments, and geography can be a huge challenge.

But cutting through corporate complexity is crucial to your social media success.

Watch to learn how to overcome the challenges of implementing a unified social strategy in even the most intricate organisational environments.

This webinar uses real-life examples to illustrate strategies and solutions that help large organisations:

  • Establish a secure social publishing environment with company-wide permissions, workflows, and governance policies
  • Increase collaboration across teams, departments, brands, product lines, and geographies—efficiently
  • Engage and connect with customers and prospects through consistent branding and messaging—even when multiple teams are involved

Our event speakers

Photo of Gina Mulic

Gina Mulic

Senior Manager, Social Business, Rogers Communications

At Rogers, Gina is responsible for social media adoption among Rogers’ other media brands. She works with branding teams, digital editors, content teams, talent, digital product managers, event teams, publicity staff, and partners to help Rogers’ content come to life on social.

Photo of Kerry Hassen

Kerry Hassen

Digital Marketing Manager, Delaware North

Kerry is the Digital Marketing Manager at Delaware North Companies, a multibillion-dollar hospitality management company providing hospitality and foodservice through its operating subsidiaries in over 200 entertainment venues. Kerry supports Delaware North’s numerous marketing departments with the development and implementation of an online strategy to support digital business initiatives.

Vivienne Hsu

Global Director of Digital and Social Media

Vivienne has led Cognito's digital and social practice for the last 2 years. Her experience extends across a wide variety of sectors includes FMCG, Pharmaceuticals, Automotive, Technology and most recently financial services, where she ran the Allianz Global account. Previously from an advertising background, Vivienne has over 12 years of extensive integrated communications experience working at Y&R, Ogilvy, TBWA and most recently at The Social Partners, a specialist social consultancy that is part of WPP. Vivienne has a strong strategic and account planning background with a specialist focus on digital and social consultancy over the last 4 years.

Photo of Rob Begg

Rob Begg

VP Enterprise Strategy, Hootsuite

Rob Begg is Hootsuite’s VP Enterprise Strategy. He works with Hootsuite's customers, partners and team to help figure out how social business, product and strategy all come together for enterprise companies. Rob often speaks on the how social business is evolving for enterprise companies and loves to hear stories on how other businesses are scaling social in their organization