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With citizens using social more and more, they expect a consistent level of service when moving through and interacting with a city and its organizations. To help ensure this, The Social City is a concept of local government agencies and public sector organizations working collaboratively to engage with citizens on social to enhance their overall experience of living in, or visiting, a specific city.
In this webinar experts from YVR Airport, BC Ferries, and Hootsuite explore how an integrated social media approach can deliver a better citizen experience. Plus, we’ll also hear from Brandwatch about the role that social listening can play in creating positive experiences for citizens.
What You'll Learn
Actionable tips on how to increase engagement
How to use social to improve the citizen experience in your city
How to work collaboratively to ensure consistency at every touch point
Chris and Andrea are the dynamic duo behind the online voice of Vancouver Airport (YVR), the second-busiest airport in Canada and named Best Airport in North America nine years running. Their goal is to engage, inspire, assist the community, and help connect BC proudly to the world. Andrea is into fashion and design, and Chris is a sandwich enthusiast.
Kevin has been with BC Ferries for three years, currently working as their Corporate Marketing Manager. His role includes the development and execution of the social strategy across all platforms. Prior to his move across the pond, Kevin worked as an analyst with Tesco PLC and Nestlé Ireland and as a Marketing Manager at Columbia Skylights, a building materials manufacturer in Burnaby.
Rhonda manages the Customer Relations Team, and is the central point of contact for ensuring departmental consistency and communication. She offers advice, guidance and assistance to executive, management and front line staff on customer issues. Rhonda also works closely with all areas of the business to update policy and affect change to further enhance the customer experience.
After 5 years of working with a wide variety of brands within the digital landscape, Adam now helps clients at Brandwatch work on embedding social listening into their strategies and building setups to deliver against objectives and KPIs.