We’ve been talking about social advertising a lot lately… and for good reason. This is a crucial part of your overall marketing strategy.

In a digital world, social media is the place to see and be seen. If you’ve hesitated to add social to your advertising channels, consider this: there are now 4.62 billion people using social media.

As social commerce becomes the heart of the post-pandemic shopping experience, companies are relying more than ever on the power of social to set their brands apart in the eyes of the consumer.

What do all social media managers have in common?