According to eMarketer, global digital ad spending will rise 17% to $327 billion this year, with Google and Facebook leading the pack. Facebook has two billion monthly active users, while Google Ads reaches billions of people each and every day.
If you want to effectively reach customers and drive them through the purchasing funnel, Google and Facebook are the places to be. But how do you know when and how to use social and search advertising campaigns as part of your ads strategy?
Join us for this webinar where experts will share how to use search and social most effectively together.
What You'll Learn
- When to use search vs. social and how they can complement each other
- How to determine when to use Facebook or Google ads at each stage of the buying journey
- Which metrics matter for Facebook and Google ads and if they can be used interchangeably