Details

Using social media for marketing is great. Keeping it stuck there while missing out on its broader business value? Not so great.

Executives in particular often underestimate social media’s economic, cultural, and transformative power, partly because there hasn’t been much actual research or proof to back it up. Until now.

In this webinar, you’ll get a look at exciting new research Hootsuite created in collaboration with Altimeter that can help you connect social media to the transformation agenda execs really care about.

But these are big topics that come with big challenges, so we won’t just dump a bunch of data on you—we’ll also have a discussion about how to navigate the complex and nuanced issues that real professionals (like you) are facing when it comes to broadening your organization’s use of social media.

What You'll Learn

  • New data to help you build an effective enterprise social strategy in 2021, based on what's working with Hootsuite's largest customers.
  • Best practices for using social to retain and deepen customer connections, align strategic planning with changing customer behavior in the light of COVID, increase media efficiency to acquire customers, and advance digital transformation efforts.
  • How our customers are solving challenges like integrating CRM systems with social data, rolling out social executive programs, attribution and measurement, and social's role in digital transformation.


  • Photo of James Mulvey

    James Mulvey

    Senior Manager, Content Strategy, Hootsuite

    As the head of content at Hootsuite, James leads our global content strategy and thought leadership research programs. Before joining Hootsuite, James worked on B2B campaigns for brands including Google, Thomson Reuters, Intuit, as well as start-ups such as Wealthfront and AppLovin. Outside of work, he enjoys writing music and will release his next EP within the next decade or so.

  • Photo of Mark Abrami

    Mark Abrami

    Senior Value Realization Consultant, Hootsuite

    Mark is now a Principal Consultant at Hootsuite, helping customers to evolve their strategies and drive more value from Social Media for their businesses.

    Follow Mark on LinkedIn

  • Photo of Maggie White

    Maggie White

    Senior Customer Success Manager, Hootsuite

    Maggie has worked intimately with enterprise customers for over 7 years to successfully implement social selling programs, to help drive content strategy and to integrate social data to better understand content performance across owned, earned and paid media to drive business results.

    Follow Maggie on LinkedIn

  • Photo of Ashley Reid

    Ashley Reid

    Senior Business Value Analyst, Hootsuite

    Ashley researches and analyzes healthcare industry trends and works with Hootsuite’s healthcare prospects and clients to help them understand how social media aligns to their organizational objectives and elevate their social performance.

    Follow Ashley on LinkedIn