Social media is rapidly changing how businesses communicate with their prospects, but employee skill sets are becoming increasingly out of date.

Flexible social media education and training programs have become critical for leading organizations to accelerate their growth.

Watch this on-demand webinar featuring Michelle Lockett, Wiley; Jeanette Gibson, Hootsuite; and Dr. William J. Ward, Syracuse University; for an in-depth look at the employee skills gap that exists in today’s organizations, and how to accelerate social media skillsets that are quickly becoming part of everyone’s job.

In this webinar you will learn about:

  • The current state of social media education for the enterprise
  • The widening digital skills gap and the growing need and demand for company-wide social media training programs
  • Available education solutions to mitigate risk and empower your team on social

Our event speakers

Photo of Jeanette Gibson

Jeanette Gibson

VP Community and Customer Experience, Hootsuite

Involved in tech marketing through the dot-com boom and the dark days that followed, Jeanette brings over 15 years of experience to the VP Community and Customer Experience role with Hootsuite. Having previously led the Digital and Social Marketing team for Cisco Systems, Jeanette contributes her innate understanding of building respected, loved brands to the Hootsuite team.

Photo of Michelle Lockett

Michelle Lockett

Social Marketing Director of Corporate Marketing, Wiley

Michelle Lockett is the director of social marketing at Wiley. In this role she is leading the global social media strategy for the 207 year-old company as it transforms from a book publisher to a global provider of digital content and content enabled solutions. Prior to Wiley, she was the global director of social media for Bloomberg, where she led the company's first forays into social media.

Photo of Dr. William J. Ward

Dr. William J. Ward

Social Media Professor, Syracuse University

Dr. William J. Ward is the professor of social media at the S.I. Newhouse School of Public Communications at Syracuse University. He helps organizations from wide-ranging industries integrate new media and digital technologies into an integrated communication strategy. He is a pioneer in using digital and social learning technologies for professional development.