Using Social and Analytics to Unlock Efficiencies and Drive Results
How Grupo Expansión used Hootsuite to achieve social sophistication and drive a massive revenue lift in less than two years.
Using social media to drive business results and create real efficiencies within an organization sounds like an accomplishment reserved only for socially mature organizations. But Grupo Expansión, a Mexico City-based media conglomerate, went from a loosely followed social media strategy to achieve not just social maturity, but social sophistication, inside of two years.
Hours saved per employee and campaign
Revenue growth from social
Lift in audience size
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