Social Media Throughout the Student Lifecycle
How to build a campus-wide social strategy
- Resource Type
An implementation guide for higher education institutions
The most successful higher education institutions leverage social media throughout the entire student lifecycle, building relationships that start before recruits even step on campus and last long after graduation day.
This guide provides you with insights and tactics to help you use the Hootsuite Enterprise platform to implement a campus-wide social media strategy. You will learn how to increase enrolment applications, improve student satisfaction, raise donations, and enhance your school’s reputation.
Learn how to:
- Build a foundation for social success. Learn the tactics that all departments can use to grow and engage audiences.
- Set a framework for brand consistency. Find out how to pull every department together with cohesive guidelines and policies.
- Implement social across the student lifecycle. Learn how to recruit the brightest future students, strengthen campus culture today, and maintain strong alumni relationships for life.