A practical guide to driving website traffic via social media

For small businesses looking to do business online, social media provides a great opportunity to drive traffic to your website.  Used alongside traditional digital marketing, social media provides an affordable, personal and scalable way to attract more visitors and business to your website. In order to maximize the time you invest in social media activity, we have created this practical guide to help you understand driving website traffic via social media.

In this guide we will cover:

  • Which social network you should use for driving traffic
  • How to increase your social reach by growing your following
  • Tracking and conversion tips