By now, effective marketers have established a presence across multiple social networks, and social media is demanding an increasingly large share of the marketing mix and budget. But it’s not enough to simply show up. Marketers must expand and adapt their approach to keep pace with the changing social media landscape.

This report speaks to the importance of ongoing reflection and refinement of organization’s social media programs, along with expanding their scope and evangelizing benefits at all levels. This means seeking more accurate and higher quality data, connecting metrics with business objectives, and making agility a priority when planning social media programs and campaigns.

What You'll Learn

  • How to facilitate adoption of social media outside the marketing department
  • Ways social media intelligence and data can drive ROI and improve products and services
  • The importance of thinking long-term when it comes to social—and tips on how to advance this attitude in your organization