Bob's Red Mill adapts to changing retail markets with social media

How the Bob's Red Mill brand uses social to adapt and stay relevant in changing retail markets

Resource Type
Case Study

Bob’s Red Mill offers a wide variety of more than 400 whole grain products, and produce the widest selection of natural, certified organic and gluten free flours, cereals and mixes. Like so many businesses looking to expand into global localized markets, Bob’s Red Mill turned to social media to build strong relationships, provide excellent social customer service and to share recipes and stories that inspire healthy living and sustainable farming. Hootsuite helps Bob’s Red Mill adapt and keep up with the changing market.

  • Increased customer satisfaction
  • Increased brand sentiment and awareness
  • Faster customer service response rates
  • More compelling marketing campaigns

Download the case study to learn more about how Hootsuite helped Bob’s Red Mill reach a global market.

We use Hootsuite for so many reasons. Our top three reasons...are that it allows for incredible visibility, has powerful scheduling capabilities, and allows us to manage our Google+ account for searchability, unlike many other options. 

- Cassidy Stockton, Social Media Manager, Bob’s Red Mill

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