Filtering by keyword and Klout

Learn how to pinpoint influencers and relevant content

Resource Type
HootTip, Vídeo

Drill Down With Klout and Keyword Filters

Millions of updates are posted to social networks every day. How can you filter through the conversations to find influencers and the tweets that are relevant to you, your business and your social campaigns?

Hootsuite has you covered; track relevant topics and focus on profiles of interest with the ‘Filter by Keyword’ and ‘Filter by Klout’ dashboard features.

1. Filter by keyword

Filter by Keyword to conveniently cut through unrelated search results and focus on a particular user or topic. This is ideal when monitoring specific subjects and even prospecting for new customers.

For example: If you are working for the Vancouver Tourism Board, you will likely set up a search stream monitoring for mentions of “Vancouver”. Focus the search and filter by Keyword. This is an effective way to drill down into the pre-existing search stream for a specific term.

How to filter by Keyword

  1. In your dashboard, select the stream you wish to magnify. Once there, click the arrow icon on the top right corner to access a drop down menu.
  2. Select the “Filter by” funnel icon.

    hoottip-filter-by-klout-keyword-1.png

  3. A yellow bar will appear at the top of the column. Select “Keyword” and enter your keyword. The search stream will automatically refresh with your new filter. 

    hoottip-filter-by-klout-keyword-2.png

  4. To remove the filter, click the x button to the right of the yellow bar.

2. Filter by Klout (Pro and Enterprise feature)

Klout scores are an influence metric that provide a measurement of a user’s social reach. Filtering your home feed or search column with Klout is a quick trick for prioritizing which followers to engage with during busy campaigns.

How to Filter by Klout

  1. In your dashboard, select the stream you wish to magnify. Once there, click the arrow icon on the top right corner to access a drop down menu.
  2. Select the “Filter by” funnel icon.
  3. A yellow bar will appear at the top of the column. Select “Klout Score” from the drop down menu and slide the toggle bar to filter tweets based on a specific score. The stream will automatically refresh with influencers of your chosen klout score and higher. 

    hoottip-filter-by-klout-keyword-3.png

  4. To remove the filter, click the x button to the right of the yellow bar.