Strategizing the Social Media Play

How the CFL used social media to increase fan engagement and referral traffic

Resource Type
Estudo de Caso

The Canadian Football League (CFL) covers 24/7, year-round events, highlights and games across Canada. While they pride themselves on fan engagement, they needed to centralize their efforts on one interface in order to grow communities and continually improve content quality. The CFL selected Hootsuite as their platform of choice to drive visibility into the volume and engagement across all its channels.

  • 10x more Twitter referral traffic to CFL.ca year-over-year
  • 12% more page views on CFL.ca per visit on CFL.ca and mobile site
  • 28% increase in #CFL hashtags in tweets

Download the case study to learn more about how Hootsuite helped the CFL drive growth through social.

Hootsuite gives us the ability to track, monitor and engage in the various conversations our fans are having.

- Richard Obrand, Coordinator, Digital Media, CFL

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