How to use social to promote awareness for a good cause

Pacific Wild nonprofit taps into social media to market its cause on a tight budget

Resource Type
Estudo de Caso

Pacific Wild is a nonprofit organization that has worked in Canada’s Great Bear Rainforest and with First Nations groups in the region for over 20 years. Working together to preserve the habitat and wildlife of the region, they protect 30% of one of the world’s last and largest remaining intact temperate rainforests.

We chatted with Sarah Stoner, Pacific Wild’s Director of Strategy and Development to learn how Hootsuite has helped them:

  • Engage with audiences using powerful visual media
  • Educate a wider audience about their cause
  • Tighten up team collaboration to amplify their messaging from within
  • Track the effectiveness of their campaigns

Download the Pacific Wild Success Story and learn more about how Hootsuite helps nonprofit organizations promote awareness.

Hootsuite has allowed us to be more organized and collaborate together to spread awareness. Our team on the ground is now armed with the tools to live share videos or images to all of our followers while still respecting our follower’s social feeds by scheduling.

—Sarah Stoner, Director of Strategy and Development, Pacific Wild

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