How ONE nonprofit achieves political change in their fight to end poverty

Social media helps nonprofit organizations raise awareness, tell stories, and inspire real action—learn how you can do the same

Resource Type
Estudo de Caso

ONE is a global campaigning and advocacy organization that has over 3.5 million people taking action to end extreme poverty and preventable disease. Whether to encourage the public to sign petitions or target politicians directly to make changes, ONE looks to its millions of supporters across social media for assistance on campaigns. A recent campaign, ‘Do Agric, It Pays’ calls for African governments to commit to spending at least 10% of national budgets on agriculture, through transparent and accountable budgets.

Download this case study to discover how ONE uses Hootsuite to:

  • Pressure political leaders to adopt improved policies during the ‘Do Agric, It Pays’ campaign
  • Spread word and inspire action to help lift 85 million Africans out of extreme poverty
  • Engage policy experts, board members, influencers, and governments
  • Raise awareness, tell stories, and encourage concrete action

To date, ONE has helped secure $107 billion in debt relief for poor countries and helped fund historical AIDS initiatives. Download this case study to learn how your organization can start using social media to inspire action.

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