#CysticFibrosis: Building relationships online when in-person isn't possible

How Cystic Fibrosis Canada uses social media to build relationships and promote fundraising campaigns

Resource Type
Estudo de Caso

Cystic fibrosis (CF) is the most common fatal genetic disease affecting children and young adults in Canada. The disease not only affects people physically but can create a sense of isolation as sufferers avoid face-to-face interactions with others. Cystic Fibrosis Canada’s main goal is to fund research and high-quality clinical care while supporting the emotional well-being of patients and families living with this genetic disease. And that’s where social media has given the nonprofit charitable organization a whole new way to foster open communications among those who cannot meet in-person. 

Download the success story and see how Cystic Fibrosis Canada and its dedicated volunteers and staff use Hootsuite to:

  • Coordinate efforts across multiple channels to advocate, inform, and connect all those affected by cystic fibrosis
  • Influence policy makers for resource allocation and improvements in care
  • ‹Collaborate across six regional offices to provide support and resources for advocates and 50 Volunteer Chapters

Connecting with influencers online brings us that much closer to getting funds for innovative research, which could in turn, help find a cure or control. 

- Kristy Gill, Executive Director for Western Canada, Cystic Fibrosis Canada

Download