Hootsuite Group Training Sessions

Let our expert Social Media Coaches show you how to create a powerful social strategy. Register for one or all of these FREE group training sessions. For the best experience, we recommend attending them in order. Spots are limited so sign up now!

INTRODUCTION TO SOCIAL MEDIA STRATEGY

            INTERMEDIATE

  • 1-IntroductionToSocialMediaStrategy

  • New to social media strategy? You’ll want to start here. After this session you will:

    • Understand the the importance of social media strategy
    • Be able to create a basic but effective social media strategy
    • Know how to measure the success of your strategy over time

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 INCREASE BRAND AWARENESS

          ADVANCED

  • 2-IncreaseBrandAwareness

  • Got basic strategy down? Welcome to the next level. After this session you will:

    • Understand the importance of social media monitoring
    • Be able to increase your visibility through the strategic use of hashtags
    • Create an audience by finding relevant conversations to join

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 SAVE TIME BY CURATING CONTENT

          Advanced

  • 3-SaveTimeByCuratingContent

  • On social, content is king. After this session you’ll know:

    • Why having a content strategy is crucial to your success
    • What kind of content to share, and how often to share it
    • Where to find the kind of content that your followers will love

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 INCREASE ENGAGEMENT WITH SOCIAL CAMPAIGNS

          ADVANCED

  • 4-IncreaseEngagementWithSocialCampaigns

  • Social campaigns get people’s attention. After this session you will:

    • Understand the basic tactics for executing successful campaigns
    • Know the different campaign types available to you
    • Learn how to track engagement metrics across your social networks

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 STRATEGICALLY STRUCTURE YOUR ORGANIZATION

          ADVANCED

  • 5-StrategicallyStructureYourOrganization

  • Collaboration in social media is a powerful tool. After this session you will:

    • Understand the benefits of collaborating in your social efforts
    • Learn the basic structures of an effective social workflow in your organization
    • Know how to measure your team’s performance in social media

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 MEASURE YOUR SOCIAL SUCCESS

          EXPERT

  • 6-MeasureYourSocialSuccess

  • What impact does social media have on your business? After this session you will:

    • Understand social media’s return on investment for your business
    • Learn the most important metrics your business should be tracking
    • Know how to run a variety of reports to provide you with data about your performance

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