Intro Social Media Strategy1

Introduction to Social Media Strategy

NEW TO SOCIAL MEDIA STRATEGY? YOU’LL WANT TO START HERE. AFTER THIS SESSION YOU WILL:

  • Understand the the importance of social media strategy
  • Be able to create a basic but effective social media strategy
  • Know how to measure the success of your strategy over time
Increase Engagement1

Increase Engagement with Social Campaigns

SOCIAL CAMPAIGNS GET PEOPLE’S ATTENTION. AFTER THIS SESSION YOU WILL:

  • Understand the basic tactics for executing successful campaigns
  • Know the different campaign types available to you
  • Learn how to track engagement metrics across your social networks
Strategic Structure

Strategically Structure Your Organization

COLLABORATION IN SOCIAL MEDIA IS A POWERFUL TOOL. AFTER THIS SESSION YOU WILL:

  • Understand the benefits of collaborating in your social efforts
  • Learn the basic structures of an effective social workflow in your organization
  • Know how to measure your team’s performance in social media
Measure Success

Measure Your Social Success

WHAT IMPACT DOES SOCIAL MEDIA HAVE ON YOUR BUSINESS? AFTER THIS SESSION YOU WILL:

  • Understand social media’s return on investment for your business
  • Learn the most important metrics your business should be tracking
  • Know how to run a variety of reports to provide you with data about your performance