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HootSuite Adds Social Media Scheduling Tools and Secure Permissions to Dashboard
HootSuite adds advanced publishing options in the dashboard including calendar views for scheduled messages, Limited Permissions for collaborating with contractors and interns, and a social profile selection tool for quick posting to favorite social networks. These tools are immediately available to the 1.85 million users of HootSuite’s social media dashboard however some features are exclusive to Pro and Enterprise customers.
June 15, 2011 VANCOUVER, CANADA – HootSuite, the first social media tool to offer scheduled updates to social networks, announces the next evolution of publishing tools. These new features will help enterprises, agencies and publishing houses plan and manage social media campaigns with increased efficiency.
This release is the latest in a collection of social media security and collaborative workflow tools, and shows the company’s focus on making social media safe and strategic for businesses.
Additions to the dashboard include: a calendar view to organize scheduled messages; a profile picker to choose favorites and default accounts; and a security permissions option to require approval before publishing. These features work with all social networks integrated with HootSuite’s social media dashboard, including: Twitter, Facebook (profiles & pages), Linkedin, Foursquare, Ning and more.
Social Media Scheduling
A new editorial calendar view will assist in planning social update publishing across networks. Pro and Enterprise plans also offer breakdowns by day/week/month allowing teams to manage complicated campaigns from a single tool. Plus scheduled messages can be re-arranged to another timeslot within the drag-and-drop enabled calendar which also includes in-line editing.
Enterprise teams can now assign Limited Permissions to collaborators to allow them to share searches and draft messages, but not to publish. This secure account status is ideal for interns, junior employees or contractors, and gives organizations greater control to prevent embarrassing gaffes while still allowing for collaboration.
Messages from Limited Permissions team members are placed in an approval queue marked as “unapproved” until approved by an authorized team member. This process ensures that only appropriate and accurate updates are posted to valuable corporate or governments profiles.
Many HootSuite customers manage dozens of social profiles and a new profile picker tool saves time by choosing desired accounts via an auto-completing text field. Users can quickly select one, several, or all social profiles to broadcast to the ideal audience, or create a bundle of frequently used “favorite” profiles to message with a single click.
Blog post for release: http://blog.hootsuite.com/smart-publishing
HootSuite media kit: http://blog.hootsuite.com/media
HootSuite Security tools: https://hootsuite.com/secure
HootSuite Enterprise: https://hootsuite.com/enterprise