Get started with Hootsuite Analytics

Get to know your audience

Who are your followers? What type of content do they like? 

Twitter Analytics gives you in-depth data so you can measure your current social strategy. Now you can see which Tweets are resonating with your followers and be smarter about the content you share.

Tip: Remember to track and compare your Tweet performance over time and adjust if necessary.

Boost brand awareness

See exactly how your brand resonates across the social web with a 360 view of key metrics like:

• Follower growth rate
• Change in followers over time
• Reach by region and clicks by region 

Engage your customers

Engage your audience when you deliver content that resonates. Uncover the content your fans and followers love to share when you monitor: 

• Facebook likes, comments, and shares
• Twitter retweets, mentions, and favourites
• Twitter sentiment

Accelerate sales

Track every click on your Tweets and Posts and learn what content drives traffic to your website with metrics like:

• URL clicks
• Google Analytics

How to use Hootsuite’s Analytics Points

Each report is made up of analytics modules. For example, to track Twitter follower growth, add the Follower Growth Module. Each Hootsuite Analytics module has a point value or “cost.”

Hootsuite Pro users get 50 Analytics points for free. To create more reports, you can can add more points to your account at any time.

Your points are reusable. If you delete a report or remove a module, your points will be available to use again. You can use your points to create one or multiple reports to arrive in your inbox daily, weekly, or monthly.