Gain new insights
Understand social media engagement patterns across your Facebook, Twitter, Pinterest, and Google+ accounts, and add insights from Google Analytics.
Identify social influencers
Pinpoint the key influencers and brands driving important conversations and generating buzz.
See what content resonates
Measure clicks, likes, retweets and more to learn what content works and what content doesn’t.
Track, measure, and share key social media metrics
Create social reports
Quickly and easily build intuitive reports and keep your team up-to-date with automatic report sharing.
Tag and track messages
Tag messages tied to specific campaigns or events to easily analyze their content, volume, and sentiment.
Measure internal metrics
Track performance at the individual and team level—including messages sent, and resolution times.
Hootsuite analytics provides us with an excellent opportunity to gauge customer sentiment and adjust conversations accordingly.