- Learn at your own pace
- Gain marketable skills
- Developed by industry leaders
Learn the fundamentals of social media marketing now—with six free online courses
Our social media learning center includes six free courses comprised of short, tactical videos and hands-on exercises that let you hone your skills—at your own pace.
You’ll discover the key social media strategies you need to make an impact, including how to:
Create a social media strategy to support your larger business goals
Generate compelling content that gets results
Grow your online community and identify your brand advocates
We've helped over 100,000 professionals—from organizations
like these—boost their social media skills
The video modules in Podium are very easy to follow. They're broken up into bite-sized chunks of information that walk you through the entire social media marketing process. This training is valuable for anyone looking to manage their social media profiles in an effective manner.
Free online social media marketing education
Free courseware on the fundamentals of social media for practitioners and small business ownersFree
Online Hootsuite dashboard training
On-demand training and certification on the Hootsuite dashboard for Hootsuite admins and team members
Social Media Marketing Certification
Industry certification showcasing expertise for today’s job seekers, freelancers, and social media managers
Advanced Social Media Strategy Certification
Academic credentials from globally ranked Newhouse School at Syracuse University for managers with industry experience
The people behind the most complete suite of social media training and education options
From the people behind the world’s most trusted social media management platform comes the most authoritative and comprehensive suite of social media education offerings.
Developed by industry leaders and the pioneers at Hootsuite, with support from a team of external advisors, our programs feature up-to-date, balanced, and relevant resources that reflect real-world industry needs.
We help people like you develop marketable social media skills that you can apply to your own business, or in your role as a social media professional.
Our Advisory Board
We created an advisory board of top social media thought leaders, to ensure the most relevant curriculum for today's social media professionals.
Get listed in our Certified Professionals Directory and showcase your skills to top employers
Our Certified Professionals Directory is where leading, certified professionals get discovered by top employers, and get industry recognition for their social media skills and expertise. If you’re looking for work, want to land more clients, or looking to move up in your current role, then get certified now and gain strategic visibility in your industry and community.