• Learn at your own pace
  • Gain marketable skills
  • Developed by industry leaders

Learn the fundamentals of social media marketing now—with six free online courses

Our social media learning center includes six free courses comprised of short, tactical videos and hands-on exercises that let you hone your skills—at your own pace.

You’ll discover the key social media strategies you need to make an impact, including how to:

  • Create a social media strategy to support your larger business goals

  • Generate compelling content that gets results

  • Grow your online community and identify your brand advocates

Learn now for free

We've helped over 100,000 professionals—from organizations
like these—boost their social media skills

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The video modules in Podium are very easy to follow. They're broken up into bite-sized chunks of information that walk you through the entire social media marketing process. This training is valuable for anyone looking to manage their social media profiles in an effective manner.

Koka Sexton's Headshot

Koka Sexton
Content Marketing and Social Media Team, Corporate CommunicationsLinkedIn

Looking to develop your digital skills and showcase your expertise to an employer?

Gain critical social media skills with free education and earn recognition through industry recognized certifications.

  • Education & Training

  • Industry Certifications

    • Free online social media marketing education

      Free courseware on the fundamentals of social media for practitioners and small business owners 


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      Enroll now 


    • Online Hootsuite dashboard training

      On-demand training and certification on the Hootsuite dashboard for Hootsuite admins and team members

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      Enroll now  

      $21 USD/month

    • Social Media Marketing Certification

      Industry certification showcasing expertise for today’s job seekers, freelancers, and social media managers

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      Get certified 

      $199 USD

    • Advanced Social Media Strategy Certification

      Academic credentials from globally ranked Newhouse School at Syracuse University for managers with industry experience

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      Get certified 

      $2,200 USD

Developed by social pioneers—backed by social media leaders

The people behind the most complete suite of social media training and education options

From the people behind the world’s most trusted social media management platform comes the most authoritative and comprehensive suite of social media education offerings.

Developed by industry leaders and the pioneers at Hootsuite, with support from a team of external advisors, our programs feature up-to-date, balanced, and relevant resources that reflect real-world industry needs.

We help people like you develop marketable social media skills that you can apply to your own business, or in your role as a social media professional.

Our Advisory Board

We created an advisory board of top social media thought leaders, to ensure the most relevant curriculum for today's social media professionals.

  • David Armano

    David Armano

    Global Strategy Director,

  • Edward Boches

    Edward Boches

    Professor of Advertising,
    Boston University

  • Kent Huffman

    Kent Huffman

    Fractional CMO,

  • Scott Monty

    Scott Monty

    Executive VP of Strategy,
    Shift Communications

  • Jesse Miller

    Jesse Miller

    Keynote Speaker

  • Nancy Brown

    Nancy Brown

    Vancouver Community College

  • Dr William Ward

    Dr. William J Ward

    Social Media Professor,
    Syracuse University’s Newhouse School

Get discovered and recognized by top employers

Get listed in our Certified Professionals Directory and showcase your skills to top employers

Our Certified Professionals Directory is where leading, certified professionals get discovered by top employers, and get industry recognition for their social media skills and expertise. If you’re looking for work, want to land more clients, or looking to move up in your current role, then get certified now and gain strategic visibility in your industry and community.

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Ready to develop the social media skills you need to accelerate your career and bring the power of social to your business?

Learn now for free