Follow key conversations with these monitoring features


Set up unlimited social streams

Create custom streams of social content, organized by tabs in a way that makes sense to you. Then share them with teammates with a single click.

Monitoring Filters

Search by keyword or location

Find and filter social conversations by keyword, hashtag, and location—in multiple languages—to hear what people are saying about your brand, competitors, and industry.

Team Assignments

Respond as a team

Reply to posts and comments faster by assigning to appropriate team members. Then easily approve responses to ensure your messaging is on-brand.

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Add apps to monitor more

Capture more conversations with a wide selection of monitoring apps, letting you do everything from reviewing site ratings to tracking the tone of voice being used for your brand.

Hootsuite allows us to stay organized and see conversations easily. Making highly personal connections online—which is essential to our business growth today—is that much easier.

Photo of Patrick Gillooly
Patrick Gillooly Director of Digital Communication and Social Media Monster Worldwide Inc.