Build your brand, strengthen customer relationships, and drive business results on LinkedIn with these powerful new features.
Mention Pages in posts. @mention Pages in LinkedIn posts to encourage your audience to engage with your company and tagged partners or collaborators.
Ignite engagement with LinkedIn video. Schedule and natively publish video right from Hootsuite in our new compose experience. According to LinkedIn, video content sees five times more engagement than other types of LinkedIn content.
An improved LinkedIn + Hootsuite experience. Improved previews show you exactly how your links will look before they’re published. And a new, streamlined re-authentication process means you’ll only need to reconnect your LinkedIn Page once a year.
Monitor activity and engage with your audience in Inbox. With Inbox, it’ll be easier than ever to monitor what your audience is saying publicly on your LinkedIn content and respond to public comments on your posts.
The best way to grow your LinkedIn audience is to complete your LinkedIn Page and provide your followers with value by posting updates to your Page on a regular basis. When a member engages with one of your updates, it’s shared with their LinkedIn network, which expands your reach and generates brand awareness.
In fact, according to data collected by LinkedIn: