Customers First: Engaging Prospects at Every Step of the Buyer’s Journey
Social media can help you stay connected with buyers throughout the sales cycle. But, according to Forrester, to be effective it’s essential for B2B companies to have a comprehensive strategy —and the technologies to support it.
Join us for this webinar as our guest Forrester analyst Mary Shea shares exclusive research on how organizations are engaging prospects at every step of the customer journey—and how they can do better.
You’ll also hear from Hootsuite's social selling principal Koka Sexton about how to stay connected to customers at every step, including:
- How to listen to—and learn from—your buyers on social media
- How social media will become the dominant sales channel of the future
- How to build brand awareness (and prime your prospects) with content amplification
Tuesday, September 12th, 2017 @ 11am PT / 2pm ET
Wednesday September 13th, 2017 @ 11am BST
Wednesday September 13th, 2017 @ 10am SGT / 12pm AEST
Social Fundraising: How Purdue and Columbia are Raising the Bar
Join us for our webinar to hear social pros from Purdue and Columbia share how they’re using social media to drive millions of dollars in new donations.
Tuesday, August 22, 2017 @ 8am PT / 11am ET / 4pm BST
On Demand Webinars
Keeping Your Brand Safe on Social
Join us for this free webinar to discover how to protect your brand from internal and external threats around social media.
Securing Your Social Campus: How to Prevent a Social Media Crisis
What would it cost your school if you lost control of your social media accounts? Damage to your brand? A reduction in enrollments next year? A decrease in funding and donations? These are all likely outcomes following an attack on your social media accounts.
Social Media as a Competitive Advantage for Credit Unions and Regional Banks
Social media offers regional banks and credit unions a cost-effective way to build brand awareness, delight their customers, engage with communities, and drive real business results—all while remaining compliant.
White Papers & Guides
Read: How to Protect Your Brand on Social Media
Read: Creating a Social Selling Action Plan
Read: Social Selling Demystified
Read: A Practical Guide to Measuring Social ROI
Read: Generating Leads with Social Media
Read: The ROI of Social Media
Read: How AccorHotels Increased their Reach by 2X with the AccorHotels Social Desk