The pandemic is forcing retailers to think tactically in the moment as they rewrite marketing strategies and race to preserve critical relationships with customers: from cutting costs, innovating in-store to facilitate safe shopping experience and driving online sales.

To help you ride out the storm and mitigate the impact of the pandemic on your business, Hootsuite created a retail focused webinar series.

  • Image for How Social Listening Can Help Retail in the Post-Virus Era

    How Social Listening Can Help Retail in the Post-Virus Era

    What you’ll learn:

    • Crisis Communication: how to use social listening to avoid negative PR
    • Understand rapidly changing customer behaviours and market the right products at the right time
    • How to leverage social listening insights to inform your paid strategy
  • Image for How Retailers Can Build Meaningful Connections with Social During the Pandemic

    How Retailers Can Build Meaningful Connections with Social During the Pandemic

    What you’ll learn:

    • How to provide a consistent online and in-store experience
    • Connect with and grow your community with UGC and influencers posts
    • Build trust by finding the right balance between public
  • Image for Bringing In-Store Experience Online with Employee Advocacy

    Bringing In-Store Experience Online with Employee Advocacy

    What you’ll learn:

    • Why retailers turn to employee advocacy in times of crisis
    • What business KPIs can benefit from employee advocacy on social media
    • How to design an employee advocacy programme that works for you

Speakers

  • Photo of Mercedes Lois Bull

    Mercedes Lois Bull

    Product Marketing Brandwatch

  • Photo of Nicole Gdanietz

    Nicole Gdanietz

    Account Executive Hootsuite

  • Photo of Shane Moore

    Shane Moore

    Account Executive Hootsuite

  • Photo of Tyler Faust

    Tyler Faust

    Account Executive Hootsuite

Ready to take your retail experience to the next level?