About Hootsuite's Higher Education Program
Hootsuite's Higher Education Program provides educators and their classrooms free semester access to professional social media tools and resources. Instructors that sign up their class to the program get a 3 month subscription to the following resources, and can integrate the tools and content into their course however it fits best.
Free access to
You and your students get hands-on learning with free access to Hootsuite, the world's #1 platform for managing social media.
Free access to
Access Hootsuite University and get a wide range of professional social media resources—that are constantly updated to stay current.
Opportunity to be
As part of Hootsuite University, everyone can earn their Hootsuite Certification and gain real-world social media credentials for free.
Educators that sign up their class for Hootsuite's Higher Education Program also have access to the following benefits:
Hootsuite's Higher Education Program
College & university professors get free
social media education resources
to integrate into their curriculum
Educators save time and students learn more
When you add Hootsuite to your classroom, students:
Get hands-on practice mastering professional social media skills
Develop expertise using the most widely used platform for managing social media
Learn skills that are in-demand and valued by the workplace
Are better prepared to work in a digital and connected world
Students learn essential professional
digital skills with the most widely
used platform for managing social media
"Having the opportunity to work with Hootsuite in Dr. Freberg's class was a great foundation to the world of strategic planning of social media content. I was able to take that foundation and build upon it in order to ensure that the posts that I schedule out for Team USA not only makes sense, but that there is a thought process behind everything I do and everything that goes out."
Audience Engagement Editor | Team USA
"While I was a student at Syracuse University, I used Hootsuite daily at my internships. I interned at the local paper during a time when there was a shift from print to digital and I used my Hootsuite skills to help pioneer that shift. Knowing the basics of SEO and content curation helped me prepare a top-notch LinkedIn profile to help me in my job search.”
Digital Producer | USA Today
Integrate social media and analytics in your classroom with Hootsuite & IBM Academic Initiative
Add IBM's social media analytics solution to your classroom with Hootsuite’s Higher Education Program to help your students take the understanding of end-to-end customer experience to the next level. By using Hootsuite to take advantage of everything social media, students will next need to develop skills on how to best transform this “Big Data” into actionable insights. IBM Social Media Analytics can help your students learn how to harness social data and take decisive actions across product and sales life cycles.
My students have benefited so much from being part of the Hootsuite Higher Education Program. They are confident when they go for job interviews—to state they know not only what social media management is, but they have had hands on access and practice learning from the best at Hootsuite.
Access to Hootsuite University and Hootsuite Pro saves me considerable time in preparing materials as they are constantly being updated, ensuring that the students are up to date. Hootsuite University’s Higher Education Program is now an integral component of my classes.
The Higher Education Program from Hootsuite has been a fantastic addition to my social media class. Students really value having an industry-recognized credential, and often tell me how much pride they have in completing the program. The pedagogical texture that the Higher Education Program provides for professors is quite dynamic. I'd highly recommend it!
Several of my students have contacted me to tell me that that they are actively using what they learned through Hootsuite's Higher Education Program during their internships. Apparently, their bosses have been very impressed with their skillsets. This is due to your university program...and I'm so grateful that it was so easy to set up and execute.
Hootsuite's Higher Education Program gives students hands-on knowledge of social media marketing; knowledge they can apply to real-world situations. Thanks to your program, students have the opportunity to become "Hootsuite Certified", giving them a resume-building skill that increases their worth in the marketplace, a true point-of-differentiation.