About Hootsuite's Higher Education Program

Hootsuite's Higher Education Program provides educators and their classrooms free semester access to professional social media tools and resources. Instructors that sign up their class to the program get a 3 month subscription to the following resources, and can integrate the tools and content into their course however it fits best.

  • Free access to
    Hootsuite Pro

    You and your students get hands-on learning with free access to Hootsuite, the world's #1 platform for managing social media.

    Get access to Hootsuite Free and Pro

  • Free access to
    Hootsuite University

    Access Hootsuite University and get a wide range of professional social media resources—that are constantly updated to stay current.

    Hootsuite Higher Education Resources Icon

  • Opportunity to be
    Hootsuite Certified

    As part of Hootsuite University, everyone can earn their Hootsuite Certification and gain real-world social media credentials for free.

    Hootsuite University Certified badge

Educators that sign up their class for Hootsuite's Higher Education Program also have access to the following benefits:

  •  Access to sample curricula and class activity ideas from Hootsuite and other educators
  •  One-on-one social media education coaching to help instructors create and execute an engaging course
  •  Account Support from the Hootsuite Higher Education Team

Hootsuite's Higher Education Program

College & university professors get free
social media education resources
to integrate into their curriculum

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Educators save time and students learn more

  • Learning modules icon

  • On-demand lectures icon

  • Integrated tests icon

  • Customize your course with easy-to-integrate materials

    Seamlessly integrate social media education into your curriculum with the help of courseware, sample curricula, and Hootsuite resources.

  • Incorporate on-demand lectures and videos

    Easily stream video lessons and webinars in your classroom—or assign them for self-study.

  • Encourage self-assessment with integrated quizzes

    Self-guided tests and quizzes let your students easily track 

When you add Hootsuite to your classroom, students:

 Get hands-on practice mastering professional social media skills

 Develop expertise using the most widely used platform for managing social media

 Learn skills that are in-demand and valued by the workplace 

 Are better prepared to work in a digital and connected world

Students learn essential professional
digital skills with the most widely
used platform for managing social media

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Student Testimonials

"Having the opportunity to work with Hootsuite in Dr. Freberg's class was a great foundation to the world of strategic planning of social media content. I was able to take that foundation and build upon it in order to ensure that the posts that I schedule out for Team USA not only makes sense, but that there is a thought process behind everything I do and everything that goes out."

Samantha Hughey
Audience Engagement Editor | Team USA

"While I was a student at Syracuse University, I used Hootsuite daily at my internships. I interned at the local paper during a time when there was a shift from print to digital and I used my Hootsuite skills to help pioneer that shift. Knowing the basics of SEO and content curation helped me prepare a top-notch LinkedIn profile to help me in my job search.”

Alexandra Ptachick
Digital Producer | USA Today



Integrate social media and analytics in your classroom with Hootsuite & IBM Academic Initiative


Add IBM's social media analytics solution to your classroom with Hootsuite’s Higher Education Program to help your students take the understanding of end-to-end customer experience to the next level. By using Hootsuite to take advantage of everything social media, students will next need to develop skills on how to best transform this “Big Data” into actionable insights. IBM Social Media Analytics can help your students learn how to harness social data and take decisive actions across product and sales life cycles.

Read more about IBM Academic Initiative in Social Business and how to bring in other IBM technologies into your course.