Beyond ROI: Unlocking the Business
Value of Social Media
Companies today need to demonstrate the impact of their social media campaigns on their bottom line.
But as organizations’ use of social media continues to mature, a growing number are also using social to drive business outcomes that are more complex—and harder to measure—than direct revenue generation.
From customer experience and brand health to operational efficiency and even innovation, social media offers a vast range of benefits to organizations with the know-how to harness its capabilities—and prove the results.
Based on interviews with over 400 social media leaders, Beyond ROI: Unlocking the Business Value of Social Media explores the growing business value of social media.
Get your copy now to learn pragmatic approaches to measuring the impact of social media beyond marketing and across your organization.