See everything
people are saying
(and how they feel)
about your brand
Boost engagement, create more impactful social content, and improve your chances of going viral with AI-powered social listening.
We’ve got 2,200+ 5-star reviews ★★★★★
Discover a content goldmine
(and boost engagement) with social listening
Track and predict trends, create the most engaging content for your audience, and get an instant vibe check on any topic.
Then watch your engagement rate skyrocket.
Know which topics, events, or posts will trend way before your competitors. Forecast conversation volumes months into the future and plan your content calendar with confidence.
Fill your content calendar with content you know will resonate with your audience. View search volume, sentiment, trending hashtags, top brands, big events, and more. See a trend you think will resonate? Instantly create posts for it with Hootsuite’s built-in AI writer.
Find the best influencers for your target audience and source the most engaging user-generated content. View a snapshot of who has talked the most about your search term and who has generated the highest engagement.
Learn key information about your target audience, including gender, age, occupation, family status, and interests. Know which locales to target with a world map showing conversation volume around your search by region.
Turn deep insights into big wins with social listening
You don’t have to spend a fortune to get data-backed insights that inform your social media strategy. Everything you need is in the Hootsuite dashboard.
Search trends and
mentions
Search brand mentions and trending topics across social media and the web. Stay inspired, source user-generated content, and mitigate negative chatter.
Summarize results
with AI
Understand mountains of data in a matter of seconds. Blue Silk™ AI analyzes millions of conversations and condenses them into insightful summaries in an easy-to-read format.
AI sentiment
analysis
Boost engagement and delight customers by really learning their preferences. Understand how people feel about your brand, competitors, or a specific topic.
Social listening is the easiest way to grow your engagement, reach, followers, and revenue
Every Hootsuite plan includes social listening. That means you don’t have to spend a fortune to get data-backed insights that inform your social media strategy.
Protect (and improve) your brand’s reputation
Boost engagement and delight customers by learning their preferences. Understand the emotion driving engagement and how people feel about your brand, competitors, or a specific topic. Plus, hop into relevant conversations across social media and respond to comments and DMs across all your networks in one place.
Boost engagement, followers, and reach
Learn what’s getting people engaged right now and figure out exactly what to post. Search brand mentions, trending topics, and more from the past seven days and compare two searches side by side. View sampled results from news sites, newsletters, blogs, forums, Reddit, X, and Quora.
Save time with the most comprehensive AI for social media
Blue Silk™ AI, Hootsuite’s social listening AI tool, automatically analyzes data and conversations and condenses them into clear, insightful summaries in an easy-to-read format. Short on time? Use our built-in AI social media writer and content ideas generator to whip up content in seconds.
Identify the posts that work and impress your boss
Keep an eye on hundreds of unique social media metrics. See the content that brings in the most engagement and revenue, benchmark your performance against your competitors and industry, and see the best time to post based on your followers and goals.
Give it a try for free. No strings attached.
See for yourself how Hootsuite makes it easier to schedule, post, and prosper on social media.
Sign-up only takes a minute.
Standard
per monthFeatures included:
– Up to 5 social accounts
– Unlimited post scheduling
– Best time to post recommendations
– AI caption, hashtag, and ideas generator
– Canva templates and content library
– One inbox for all social accounts
– DM automations
– Search the past 7 days for brand and competitor mentions
– Analyze brand and competitor sentiment
– Benchmark against 5 competitors
– Assign DMs to teammates**
… and much more!
Most popular
Advanced
per monthEverything in Standard, PLUS:
– Unlimited social accounts
– Customizable analytics reports and templates
– Saved message replies and auto-responses
– Team approval workflows**
– Bulk schedule up to 350 posts at once
– Auto-route and tag messages
– Benchmark against 20 competitors
– Export, email, and schedule reports
– Inbox reporting and analytics
– Search the past 30 days for brand and competitor mentions
– Outbound post tagging and reporting
– Custom user access permissions**
… and much more!
Enterprise
CustomEverything in Advanced, PLUS:
– A fully customized plan to maximize your investment
– Add as many users as you need
– Exclusive access to our most powerful tools
– Platform training and certification included
– Enterprise customer support
– Single sign-on (SSO)
Maximize performance with:
+ Employee Advocacy (Amplify)
+ Listening powered by Talkwalker
+ Advanced Analytics
+ Advanced Inbox
+ Generative AI Chatbot
+ Review Management
+ Premier Services
+ Social Selling
+ Salesforce integration
+ Compliance integration (Proofpoint)
*Prices displayed in USD, based on annual billing, but do not include applicable taxes.
**Available with multiple users.
Need deeper social listening? Add advanced capabilities
Hootsuite’s Enterprise plan add-on lets you look back further, search more sources, and do more with AI.
Why Hootsuite?
The deepest social listening tool
Track across more sources in more languages than other tools. Even our basic version — which is featured in every plan — is the best on the market.
17 years and 25 million users
We were the first, and we’re still the most popular 17 years later. Over 25 million users have used Hootsuite to excel on social.
Dozens of tools,
one tab
Publish, analyze, and engage across all platforms. Plus, customize your dashboard with 100+ integrations, including Monday.com and Salesforce.
The insights that Talkwalker provides us have been incredible and have really informed our campaign strategy. Providing these insights to our stakeholders demonstrates what social media can do for our brand and helps us secure investment to increase our budgets and grow our team.
See what people are saying about your brand right now
Want an in-depth view of what people think, feel, and say about your brand in a matter of seconds? You got it.