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Mobile and desktop views of various Hootsuite tracking and monitoring tools.

Boost your way to more views, engagement, and followers on Instagram

The Hootsuite dashboard is your all-in-one Instagram management hub. Boost Instagram posts and track hundreds of metrics for paid and organic posts.

Join the 200,000+ savvy businesses that use Hootsuite to promote their Instagram posts

  • Adobe
  • Logo of Allianz
  • Ikea logo
  • University of Chicago logo
  • JetBlue logo

Track ad performance and give your best-
performers a boost — all from the
Hootsuite dashboard.

Schedule, post, and visualize both paid and organic posts with a drag-and-drop content calendar that shows everything side by side.

Easily see which posts are performing the best so you can put ad dollars behind the ones you know will bring a big return on investment. Identify your best performers by engagement rate, reach, and more.

Confidently boost posts knowing they’ll reach the ideal audience. Take your ad spend further by targeting the right users based on location, gender, age, or interests.

See exactly how your sponsored posts are doing with in-depth Instagram ad analytics. Monitor cost per click, cost per impression, click-through rate, total amount spent, and so much more.

Paid ads, carousels, Stories, Reels — you can schedule them all from the Hootsuite dashboard or mobile app. Plus, you can easily cross-post to all your other networks in a few quick taps.

Sample performance data for an Instagram post.
Calendar view showing various scheduled posts with an option to boost them.
Sample charts and data with the option to export to PDF.
Example of scheduling a post to Instagram, Facebook, LinkedIn, TikTok and others.

Plan

Visualize and create paid content on Instagram with post preview, image editor, a drag-and-drop content calendar, AI writer, templates, and an image library.

Boost

From the Hootsuite dashboard, you can find your best-performing Instagram posts and boost them in a few clicks. No need to hop between tabs.

Track

Track your ad performance on Instagram alongside all your other social networks. Monitor how much you’ve spent and how much you’re earning in return.

Promote your Instagram account with the ultimate social media booster

Simplify your strategy by scheduling, testing, and analyzing your paid social media by bringing it all to Hootsuite. 

Creating a caption with AI, with options for repurposing previous posts, and options for style and tone.

Improve performance and nail your ad copy with AI

Take the guesswork out of copywriting by testing different versions of ad copy with Hootsuite’s built-in AI writing tool. It’ll automatically generate several versions of copy so you can identify exactly what works. You can also use AI to generate posts from scratch or repurpose your top performers.

A small sample of different Canva templates available, with dimensions, such as Blog Banner, Facebook Ad and Facebook Cover.

Save thousands of hours creating and posting engaging ads on Instagram

Fill your ad calendar fast with the best campaign and ad creation tools. Use built-in Canva templates to whip up dazzling posts lightning-fast. Get easy access to stock photos and link your brand assets with integrations for Google Drive, Widen, Dropbox, Figma, and more.

Sample charts and graphs on best times to publish/schedule a post.

Boost engagement, reach, traffic, and follower count

Watch your stats skyrocket with tools that tell you what’s working, what’s not, and when to post so your content gets the most action. Hootsuite automatically tracks your performance and lets you create stunning reports to prove the value of your efforts.

Sample charts and a word/heat map tracking trends.

Sharpen campaigns with trend tracking and social listening

Hootsuite’s built-in social listening features let you identify emerging trends before your competitors. That way, you can post paid and organic content that you know will get people engaged. (Bonus: you can also track brand mentions and sentiment from the Hootsuite dashboard).

Bring all your advertising tools to one tab

Customize your dashboard with over 100 integrations, including the tools you already rely on to enhance your sponsored content. Create, find, and respond to ads with Adview, Aprimo, Outgrow, UpContent, HubSpot, and stock photo integrations.

Give it a try for free. No strings attached.

See for yourself how Hootsuite makes it easier to schedule, post, and prosper on social media.
Sign-up only takes a minute.

  • Standard

    per month
    • instagramfacebooktwitteryoutubelinkedinpinteresttiktok
    • Features included:

      – Up to 5 social accounts

      – Unlimited post scheduling

      – Best time to post recommendations

      – AI caption, hashtag, and ideas generator

      – Canva templates and content library

      – One inbox for all social accounts

      – DM automations

      – Search the past 7 days for brand and competitor mentions

      – Analyze brand and competitor sentiment

      – Benchmark against 5 competitors

      – Assign DMs to teammates**

      … and much more!

  • Most popular

    Advanced

    per month
    • instagramfacebooktwitteryoutubelinkedinpinteresttiktok
    • Everything in Standard, PLUS:

      – Unlimited social accounts

      – Customizable analytics reports and templates

      – Saved message replies and auto-responses

      – Team approval workflows**

      – Bulk schedule up to 350 posts at once

      – Auto-route and tag messages

      – Benchmark against 20 competitors

      – Export, email, and schedule reports

      – Inbox reporting and analytics

      – Search the past 30 days for brand and competitor mentions

      – Outbound post tagging and reporting

      – Custom user access permissions**

      … and much more!

  • Enterprise

    Custom
    • instagramfacebooktwitteryoutubelinkedinpinteresttiktok
    • Everything in Advanced, PLUS:

      – A fully customized plan to maximize your investment

      – Add as many users as you need

      – Exclusive access to our most powerful tools

      – Platform training and certification included

      – Enterprise customer support

      – Single sign-on (SSO)

      Maximize performance with:

      + Employee Advocacy (Amplify)

      + Listening powered by Talkwalker

      + Advanced Analytics

      + Advanced Inbox

      + Generative AI Chatbot

      + Review Management

      + Premier Services

      + Social Selling

      + Salesforce integration

      + Compliance integration (Proofpoint)

*Prices displayed in USD, based on annual billing, but do not include applicable taxes.


**Available with multiple users.

Why Hootsuite?

16 years and 25 million users

Hootsuite was the first, and we’re still the most popular 16 years later. Over 25 million users have used Hootsuite to post, track, and out-perform their competitors on social media.

The ‘Ivy League of Social Media’

They don’t call us the “Ivy League of social media education” for nothing. Explore Hootsuite Academy (and get certified!), watch webinars, and read the best blog in the industry.

The largest library of integrations

Connect over 100 integrations to bring all your favorite tools into the Hootsuite dashboard. That’s more than any other social media management platform (by far).

As a result of using Hootsuite, our organization's reach increased, which positively impacted our business. We observed that with easy content management, our involvement with the audience has significantly increased, which leads to generating goodwill among our targeted audience.
Roshni Gautam
Social media executive
Unilever
A smiling woman with glasses and brown curly hair faces us while working on a laptop. Superimposed are mock-up images of posts, trends, likes, and the Instagram and Hootsuite logos.

Your risk-free trial is waiting

Get started today and enjoy full access to Hootsuite — completely free. Then sit back, relax, and watch your Insta stats skyrocket.