All the Instagram analytics you need to kick your strategy into growth mode. All in one place.
Social media managers: meet your new favorite tool for tracking and boosting performance on Instagram. Sign up for free right now and watch the followers, likes, and comments roll in.
Join the 200,000+ savvy businesses that use Hootsuite to monitor their Instagram performance
The ultimate dashboard for explosive Instagram growth
Automatically identify your top-performing posts and understand what gets your
audience engaged. Then turn those insights into actions so every post is a winner.
Track dozens of Instagram analytics metrics — from engagement rate and follower count to page unlikes — all in one place. Plus, monitor social performance on Facebook, X, TikTok, LinkedIn, YouTube, and Pinterest.
Not only can you track the performance of your organic content from the Hootsuite dashboard, but you can also keep an eye on metrics for paid posts. Monitor cost per click, cost per impression, click-through rate, total amount spent, and so much more.
View the ROI of Instagram posts to see which ones are the most valuable and how they compare to your performance on other networks. Build sleek reports to show how far you’ve come (and to impress your boss).
Stay on top of your competitors’ follower count, post frequency, average engagement rate, and more. Hootsuite even shows you a graph of your competitors’ audience so you can easily monitor if they’re growing or declining.
Schedule
Schedule Instagram feed posts (carousels, Reels, and more), Stories, and Threads right from the Hootsuite dashboard. Post automatically — no push notifications required.
Grow
Watch your engagement and impressions climb with minimal extra effort. Automatically add AI-generated hashtags, see exactly when to post to get the most views, and boost your top-performing posts.
Track
View the performance of organic, paid, and earned content on Instagram. Easily understand what tipped the scale with graphs, charts, and heatmaps.
All the tools social media managers need to turn insights into action
Boost your performance on Instagram plus get a full suite of tools to help you save time, stress less, and reach your goals.
Post at the perfect time every time (hello, engagement rate)
Take your Instagram strategy to the next level by posting at the exact time your audience is online. See heat maps showing when to post to reach your specific goals. Then automatically schedule your content to go live at that time.
Go deeper than native with hundreds of metrics
No Instagram analytics platform goes deeper than Hootsuite. Keep an eye on hundreds of unique performance metrics — from views, engagement rate, and clicks to detailed reporting on messaging, mentions, brand sentiment, and social advertising.
Build stunning custom reports with only the metrics you want
Whether you want a quick snapshot of your performance or a detailed report to share with execs, you get it all in Hootsuite Analytics. Share reports in multiple formats, automatically export to your email, and customize reports with your name and logo for a professional touch.
Quantify mentions, track brand sentiment, and monitor trends
Social listening tools let you monitor keywords, mentions, and hashtags so you’re always up to date about what people are saying about your brand, competition, or industry. Add advanced social listening tools to kick up consumer research, find influencers, and more.
Get your content in front of more people and save time with AI
Help people find your content via Instagram search by automatically optimizing captions. Use Hootsuite’s AI writer, hashtag generator, and alt text options to help the algorithm push you to the top. When creating ads, you can even generate a list of copy variations to test what works best.
Give it a try for free. No strings attached.
See for yourself how Hootsuite makes it easier to schedule, post, and prosper on social media.
Sign-up only takes a minute.
Professional
$99per month- 1 User
- 10 Social accounts
Features included:
– Unlimited post scheduling
– Best time to post recommendations
– Foolproof image size templates
– Hashtag generator
– One inbox for all social accounts
– Custom analytics and reports
– Competitive benchmarking tool
... and much more!
Most popular
Team
$249per month- 3 Users
- 20 Social accounts
Everything in PROFESSIONAL, plus:
– Link in bio tool
– Suspend scheduled posts
– Team roles and permissions
– Assign DMs to teammates
– One custom-branded URL
– Automatic link tracking
– Up to $2,000 limit for post boosting
...and much more!
Enterprise Plan
Custom- 5 Users
- 50 Social Accounts
Everything in TEAM, plus:
– Approval workflow and asset mgmt.
– Content library
– Single sign-on (SSO)
– Unlimited ad spend
– Free Hootsuite Academy training
Level up with these add-ons:
+ Advanced social listening
+ Advanced analytics
+ Advanced inbox
+ Employee advocacy
*Prices displayed in USD, based on annual billing, but do not include applicable taxes.
Why Hootsuite?
16 years and 25 million users
Hootsuite was the first, and we’re still the most popular 16 years later. Over 25 million users have used Hootsuite to post, track, and out-perform their competitors on social media.
The ‘Ivy League of Social Media’
They don’t call us the “Ivy League of social media education” for nothing. Explore Hootsuite Academy (and get certified!), watch webinars, and read the best blog in the industry.
The largest library of integrations
Connect over 100 integrations to bring all your favorite tools into the Hootsuite dashboard. That’s more than any other social media management platform (by far).
Hootsuite dashboards provide a birds-eye view on the performance of our many social campaigns. We can quickly analyze the results and create reports at the click of a button.
Watch your Instagram stats soar — for free
Get started today and enjoy 30 days of Hootsuite completely free. Then sit back, relax, and watch your numbers skyrocket.