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Hootsuite Analytics dashboard

Hootsuite analytics = your key to next-level social growth

Hootsuite Analytics tracks performance across all your networks in one tab. Use deep insights to boost your followers, engagement, reach, and revenue — all without breaking a sweat.

Join the 200,000+ savvy businesses that use Hootsuite to track their performance on social media

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Nothing’s better than watching your
social media stats soar. Trust us, we
would know.

Can we let you in on a little secret? You don’t have to be a marketing expert to become the next
big thing on social media. You just need Hootsuite.

All your performance metrics, for every network, in one user-friendly dashboard. Hootsuite shows you how you’re doing on Facebook, Instagram, TikTok, X (Twitter), LinkedIn, Pinterest, and YouTube.

Quickly and easily show which campaigns drive the most leads and conversions with Hootsuite’s ROI tracker in Advanced Analytics. Plus, view your organic, paid, and web metrics in one dashboard.

No more stabbing in the dark. Hootsuite analytics breaks down your top-performing posts so you can see what, where, and when to post to get the most engagement and reach.

Wanna beat your competitors at their own game? Use Hootsuite’s competitive analysis, industry benchmarking, and in-depth social listening tools to stay on top.

Screenshot of a "post performance" graph as well as various metric graphs for Facebook, Instagram and LinkedIn.
Screenshot showing how easy it is to select certain data with which to generate a report.
Sample charts that show the tracking of competitor engagement on Instagram as well as mentions broken down by date and hour.
Screenshots of charts that show comparisons between social accounts, tracking total posts, post frequency, engagement rates, audience numbers and audience growth in percentage.

Say goodbye to the stress-inducing, time-consuming side of social media tracking

No more ping-ponging between tabs, making guesses about what works, or stressing over a dozen spreadsheets. Bring it all to one place and use real data to inform your social media strategy.

Sample chart indicating the best time to make a post in order to extend reach and drive traffic.

Post at the perfect time every time (hello, engagement rate)

Take your social strategy to the next level by posting at the exact time your audience is online. See heat maps showing when to post on every network to reach your specific goals. Then automatically schedule your content to go live at that time.

A simplified view on how to export data (specific post metrics) in XLSX format.

Go deeper than native with hundreds of metrics

No analytics platform goes deeper than Hootsuite. Keep an eye on hundreds of unique performance metrics — from views, engagement rate, and clicks to detailed reporting on messaging and social advertising.

Build stunning custom reports with only the metrics you want

Whether you want a quick snapshot of your performance or a detailed report to share with execs, you get it all in Hootsuite Analytics. Share reports in multiple formats, automatically export to your email, and customize reports with your name and logo for a professional touch.

A view of the calendar, with options to view promoted posts, ad campaigns, and to boost a particular post.

Monitor organic, paid, and earned content side by side

Not only does Hootsuite help you keep a close eye on your organic social posts, but it also comes with tools to help you track and improve your social media advertising strategy. Monitor reach, click-through-rate, cost per click, and more.

Charts that show "share of sentiment", positive, neutral and negative.

Keep your reputation in tip-top shape and stay on top of trends

Social listening tools let you monitor keywords, mentions, and hashtags so you’re always up to date about what people are saying about your brand or industry. Add advanced social listening tools to kick up consumer research, find influencers, and more.

Give it a try for free. No commitment required.

See for yourself how Hootsuite makes it easier to analyze, schedule, and prosper on social media.

Sign-up only takes a minute.

  • Professional

    $99per month
    • 1 User
    • 10 Social accounts
    • instagramfacebooktwitteryoutubelinkedinpinteresttiktok
    • Features included:

      Unlimited post scheduling

      Best time to post recommendations

      Foolproof image size templates

      Hashtag generator

      One inbox for all social accounts

      Custom analytics and reports

      Competitive benchmarking tool


      ... and much more!

  • Most popular

    Team

    $249per month
    • 3 Users
    • 20 Social accounts
    • instagramfacebooktwitteryoutubelinkedinpinteresttiktok
    • Everything in PROFESSIONAL, plus:

      Link in bio tool

      Suspend scheduled posts

      Team roles and permissions

      Assign DMs to teammates

      One custom-branded URL

      Automatic link tracking

      Up to $2,000 limit for post boosting


      ...and much more!

*Prices displayed in USD, based on annual billing, but do not include applicable taxes.



Why Hootsuite?

16 years and 25 million users

Hootsuite was the first, and we’re still the most popular 16 years later. Over 25 million users have used Hootsuite to post, track, and out-perform their competitors on social media.

The ‘Ivy League of Social Media’

They don’t call us the “Ivy League of social media education” for nothing. Explore Hootsuite Academy (and get certified!), watch webinars, and read the best blog in the industry.

The largest library of integrations

Connect over 100 integrations to bring all your favorite tools into the Hootsuite dashboard. That’s more than any other social media management platform (by far).

The analytics dashboard is … invaluable! Hootsuite dashboards provide a birds-eye view on the performance of our many social campaigns. We can quickly analyze the results and create reports at the click of a button.
Slade Meadows
Digital Marketing Manager
Classic of Denton

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Get started today and enjoy full access to fast, analytics-powered growth on social media  — completely free.