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The only Facebook analytics software
you need

Track your progress and see exactly how to supercharge your growth on Facebook. Monitor paid, organic, and earned content in one place.

Join the 200,000+ businesses that use Hootsuite

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All the insights you need to catapult your
Facebook growth. All in one tab.

Track dozens of Facebook metrics — from engagement rate and fan count to page likes — and watch your stats soar. Quickly create customizable reports that show your organic and paid performance over time. 

Easily determine which Facebook posts are helping you reach your goals and win more fans (and which aren’t so powerful). Plus, see exactly when to post on Facebook to get the most engagement, impressions, and reach.

With Advanced Analytics, you can view the ROI of Facebook posts and determine which are the most valuable. That way, you’ll always post exactly what your audience wants to see. That way, you can always prove the value of all your hard work.

Manage and track the performance of all your paid and organic Facebook posts in one user-friendly dashboard. Track how much you’ve spent on Facebook ads plus each campaign’s conversions, clicks, cost per click, and more.

Facebook analytics stats in Hootsuite
Facebook data in Hootsuite
Facebook analytics in Hootsuite
Facebook analytics in Hootsuite

The no. 1 Facebook analytics tool for social media managers who love seeing their stats soar.

Figure out how you’re doing on Facebook plus get a full suite of tools to help you maximize growth across all your social channels.

Facebook posting dashboard in Hootsuite

Post, schedule, and monitor across all your networks in one place

Hootsuite lets you schedule, post, and monitor across all your networks so you don’t have to toggle between tabs. Manage content on Facebook, Instagram, X, TikTok, LinkedIn, YouTube, and Pinterest right from the Hootsuite dashboard. 

Facebook custom reports in Hootsuite

Build impressive, customized reports

Report on only the stats, networks, and post types that matter to your brand. Quickly whip up custom reports with the metrics you select. You can even add a custom logo to your report to keep it on brand (and impress your boss).

Facebook competitive benchmarking in Hootsuite

Beat your competitors at the Facebook game

Track your performance against competitors. Stay on top of their follower count, post frequency, average engagement rate, and more. Hootsuite even shows you a graph of your competitors’ audience so you can easily monitor if they’re growing or declining.

Facebook inbox management in Hootsuite

Bring all your social media inboxes to one place

Reply to comments and messages across Facebook, Instagram, and LinkedIn right from the Hootsuite dashboard. You can even monitor key engagement stats, like message volume and demographic data.

Give it a try for free. No strings attached.

See for yourself how Hootsuite makes it easier to schedule, post, and prosper on social media.
Sign-up only takes a minute.

  • Professional

    $99per month
    • 1 User
    • 10 Social accounts
    • instagramfacebooktwitteryoutubelinkedinpinteresttiktok
    • Features included:

      Unlimited post scheduling

      Best time to post recommendations

      Foolproof image size templates

      Hashtag generator

      One inbox for all social accounts

      Custom analytics and reports

      Competitive benchmarking tool


      ... and much more!

  • Most popular

    Team

    $249per month
    • 3 Users
    • 20 Social accounts
    • instagramfacebooktwitteryoutubelinkedinpinteresttiktok
    • Everything in PROFESSIONAL, plus:

      Link in bio tool

      Suspend scheduled posts

      Team roles and permissions

      Assign DMs to teammates

      One custom-branded URL

      Automatic link tracking

      Up to $2,000 limit for post boosting


      ...and much more!

*Prices displayed in USD, based on annual billing, but do not include applicable taxes.



Why Hootsuite?

16 years and 25 million users

Hootsuite was the first, and we’re still the most popular 16 years later. Over 25 million users have used Hootsuite to post, track, and out-perform their competitors on social media.

The ‘Ivy League of Social Media’

They don’t call us the “Ivy League of social media education” for nothing. Explore Hootsuite Academy (and get certified!), watch webinars, and read the best blog in the industry.

Designed to fit your needs like a glove

Tailor the Hootsuite dashboard to your team’s size, budget, and needs. You’ll get the industry’s most customizable analytics dashboard plus hundreds of integrations and add-ons.

Hootsuite helps us organize our social media content for Facebook, Instagram, Twitter, and Linkedin. It is one of the best ROI decisions we have made for the organization's marketing.
Elizabeth Newbould
Director of Marketing and Communications
United Way of Southern Kentucky
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Spreadsheets piling up? Let us take that off your plate.

Get started today and enjoy 30 days of Facebook analytics and monitoring — completely free.