The only Facebook analytics software
you need
Track your progress and see exactly how to supercharge your growth on Facebook. Monitor paid, organic, and earned content in one place.
Join the 200,000+ businesses that use Hootsuite
All the insights you need to catapult your
Facebook growth. All in one tab.
Track dozens of Facebook metrics — from engagement rate and fan count to page likes — and watch your stats soar. Quickly create customizable reports that show your organic and paid performance over time.
Easily determine which Facebook posts are helping you reach your goals and win more fans (and which aren’t so powerful). Plus, see exactly when to post on Facebook to get the most engagement, impressions, and reach.
With Advanced Analytics, you can view the ROI of Facebook posts and determine which are the most valuable. That way, you’ll always post exactly what your audience wants to see. That way, you can always prove the value of all your hard work.
Manage and track the performance of all your paid and organic Facebook posts in one user-friendly dashboard. Track how much you’ve spent on Facebook ads plus each campaign’s conversions, clicks, cost per click, and more.
The no. 1 Facebook analytics tool for social media managers who love seeing their stats soar.
Figure out how you’re doing on Facebook plus get a full suite of tools to help you maximize growth across all your social channels.
Post, schedule, and monitor across all your networks in one place
Hootsuite lets you schedule, post, and monitor across all your networks so you don’t have to toggle between tabs. Manage content on Facebook, Instagram, X, TikTok, LinkedIn, YouTube, and Pinterest right from the Hootsuite dashboard.
Build impressive, customized reports
Report on only the stats, networks, and post types that matter to your brand. Quickly whip up custom reports with the metrics you select. You can even add a custom logo to your report to keep it on brand (and impress your boss).
Beat your competitors at the Facebook game
Track your performance against competitors. Stay on top of their follower count, post frequency, average engagement rate, and more. Hootsuite even shows you a graph of your competitors’ audience so you can easily monitor if they’re growing or declining.
Bring all your social media inboxes to one place
Reply to comments and messages across Facebook, Instagram, and LinkedIn right from the Hootsuite dashboard. You can even monitor key engagement stats, like message volume and demographic data.
Try the no. 1 Facebook analytics tool for free
Hootsuite makes it easier to schedule, post, and prosper on social media. Sign-up only takes a minute.
Professional Plan
$99per month- 1 User
- 10 social accounts
Features included:
– Unlimited post scheduling
– Best time to post recommendations
– Custom analytics and reports
– Competitive benchmarking tool
– AI caption, hashtag, and ideas generator
– One inbox for all social accounts
– Listening Basics
– Canva integration
– Unlimited post boosting
... and much more!
Most popular
Team Plan
$249per month- 3 Users
- 20 Social Accounts
Everything in PROFESSIONAL, plus:
– Link in bio tool– Suspend scheduled posts
– Team roles and permissions
– Assign DMs to teammates
– One custom-branded URL
– Automatic link tracking
...and much more!
Enterprise Plan
Custom- 5 Users
- 50 Social Accounts
Everything in TEAM, plus:
– Approval workflow and asset mgmt.
– Content library
– Single sign-on (SSO)
– Unlimited ad spend
– Free Hootsuite Academy training
Level up with these add-ons:
+ Advanced social listening
+ Advanced analytics
+ Advanced inbox
+ Employee advocacy
*Prices displayed in USD, based on annual billing, but do not include applicable taxes. Cancel anytime.
Why Hootsuite?
15 years and 25 million users
Hootsuite was the first, and we’re still the most popular 15 years later. Over 25 million users have used Hootsuite to post, track, and out-perform their competitors on social media.
The ‘Ivy League of Social Media’
They don’t call us the “Ivy League of social media education” for nothing. Explore Hootsuite Academy (and get certified!), watch webinars, and read the best blog in the industry.
Designed to fit your needs like a glove
Tailor the Hootsuite dashboard to your team’s size, budget, and needs. You’ll get the industry’s most customizable analytics dashboard plus hundreds of integrations and add-ons.
Hootsuite helps us organize our social media content for Facebook, Instagram, Twitter, and Linkedin. It is one of the best ROI decisions we have made for the organization's marketing.
Spreadsheets piling up? Let us take that off your plate.
Get started today and enjoy 30 days of Facebook analytics and monitoring — completely free.