Hootsuite acquires LiftMetrix to elevate your social media ROI.
We're excited to officially add LiftMetrix to the Hootsuite family. Making it easier for enterprise organizations to clearly prove ROI from organic and paid social media.
Every marketer wants to tangibly prove their social media ROI. And now, you can.
LiftMetrix—designed to help enterprise organizations understand the revenue impact of owned, earned, and paid media social media strategies—adds new power to Hootsuite’s analytics platform.
With LiftMetrix by Hootsuite, you’ll know the exact actions you need to take to measure—and increase—revenue from your organic and paid social media content.
Executive ROI dashboard
Go beyond vanity metrics. Now, you can clearly show your boss how social media channels and campaigns are driving conversions, leads, and sales.
Optimize organic and paid strategies
Measure conversions by social channel and separate ROI between paid, owned, and earned media.
See what’s working for your competitors and analyze their best tactics. It’s easy to track your competitors’ top-performing content types, monitor their follower growth, and discover new topics to add to your content strategy.
Real-time strategy insights
Learn how your followers interact with your content and get specific recommendations to continually increase your reach and revenue.