• Photo of Ryan Holmes

    Ryan Holmes


    Ryan founded Hootsuite in 2008. He has since been at the forefront of social business, leading our team while funding programs that empower the next generation of startups and entrepreneurs.

  • Photo of Sujeet Kini

    Sujeet Kini


    Sujeet leads Hootsuite’s finance, facilities and legal departments. He has an extensive background in corporate finance and accounting at both public and private companies, including leadership roles at OpenText, GT Group Telecom and PwC.

  • Photo of Penny Wilson

    Penny Wilson


    Penny leads our global marketing strategy driving market leadership, awareness and demand generation. She has over 30 years of international experience delivering business growth in the technology industry.

  • Photo of Bob Elliott

    Bob Elliott

    SVP Global, Enterprise Sales

    Bob leads all aspects of Hootsuite’s global enterprise sales strategy and execution. He brings more than 20 years of leadership experience in building high-performing sales teams and driving revenue growth.

  • Photo of Andrew Handford

    Andrew Handford

    SVP, Products

    Andy has spent his 20 year tech-industry career bridging product and engineering with business development and helped grow Crystal Decisions to over $1 billion in value. He leads every aspect of Hootsuite's customer-focused Product and Design, from strategy to execution. 

  • Photo of Matt Handford

    Matt Handford

    SVP People

    Matt leads Hootsuite's global people team with a strategic business focus on growing our exceptional culture. Matt brings leadership experience from FGL Sports, Westjet, Crystal Decisions, and Nortel Networks.

  • Photo of George Pajari

    George Pajari


    George strives to make Security & Compliance a business enabler with 38 years' experience in IT, including a decade defending SaaS providers and protecting customers.

  • Photo of Paula Pepin

    Paula Pepin

    Head of Legal

    Ensuring legal is never an obstacle to common sense, Paula leads our global legal function. She has over 13 years of legal leadership experience—most recently building Canpages into one of Canada's fastest growing businesses.

  • Photo of Craig Ryomoto

    Craig Ryomoto

    VP, Growth

    Craig leads Hootsuite’s growth team — overseeing our self-serve business, conversion optimization, digital marketing, and demand generation. With over a decade of digital experience, he has been instrumental in powering Hootsuite’s growth from 1- to more than 15-million users while driving revenue and building a high-performance digital marketing team.

  • Photo of Matt Switzer

    Matt Switzer

    SVP Strategy & Corporate Development

    Matt has spent his career advising, merging, starting, and growing companies from Toronto to Hong Kong. Now in Vancouver, he creates value for our customers, partners, employees, and investors. 

  • Photo of Kirsty Traill

    Kirsty Traill

    VP, Customer

    Kirsty leads the Customer organization at Hootsuite, responsible for Customer Support, Voice of Customer and Hootsuite's Customer Experience.  She has over 19 years of international experience in Executive roles across the US, Canada, Japan, and NZ, where she has a track record of effective leadership and business transformation.    

  • Photo of Patience Yi

    Patience Yi

    VP, Platform

    Patience has a long history of building developer ecosystems. At Hootsuite, she leads the relationships with our social network partners and oversees the ecosystem of third-party developers that build into our platform.

Our Board of Directors

  • Photo of Gary Tauss

    Gary Tauss

    Working in technology from the infancy of the Internet, Gary brings over 25 years of experience to our Board. As either CEO or senior management, he has helped lead numerous start up companies from turnarounds to successful IPOs.

  • Photo of Ryan Sweeney

    Ryan Sweeney

    Ryan currently serves as a board member at leading enterprise software companies like Atlassian and Squarespace while taking an active role at several innovative mobile and payment startups. He is also responsible for investments with notable exits, including Groupon and Lynda.com.

  • Photo of Jeff Lieberman

    Jeff Lieberman

    Jeff is a managing director at Insight Venture Partners. Since joining the firm in 1998 he has led the successful exits of multiple eCommerce and software companies. In 2014, Jeff was selected by AlwaysOn as a Venture Capital 100 winner.

  • Photo of Ryan Holmes

    Ryan Holmes

    An angel investor and advisor outside of Hootsuite, Ryan supports programs that empower future entrepreneurs. He currently serves on the board of Payfirma and Invoke Media and has a syndicate focused on discovering and accelerating Canadian startups.

Our Advisors

  • Photo of John Ruffolo

    John Ruffolo

    John Ruffolo is the CEO of OMERS Ventures and Executive Managing Director with OMERS Strategic Investments. Outside of Hootsuite, he empowers entrepreneurs as a member of the board for several leading Canadian innovation hubs.

  • Photo of Paul McFeeters

    Paul McFeeters

    Paul has over 33 years of C-level business experience, most recently as Chief Financial Officer of Open Text Corporation. He currently serves on the board of Constellation Software Inc.