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Webinar Enterprise (On demand)

Profiting in Social

Banking in the Social Era

Banks of all shapes and sizes are now investing in social media activities.

But which social strategies are paying dividends in the banking industry?

Watch Erica Ayotte, Customer Success Executive at Hootsuite, as she talks about the benefits—and the challenges—of embracing social media as a bank. You’ll hear real-world examples, from our guest speaker Patrice Cayer, Regional Vice President of National Bank, Western Canada and learn how banks have successfully (and securely) used social media to expand their customer service, selling capabilities, and marketing reach.

In this webinar you will learn market-tested social strategies, and explore:

  • How leading banks are using social to empower employees and build relationships with clients
  • The security and compliance challenges—and solutions—banks have to consider
  • How to go beyond just engaging—to social marketing, social customer service, and social selling