The State of Enterprise Social Media
Key Trends and Challenges Faced by Global Organizations
- Resource Type
- White paper
The value of social media to connect with customers and drive results is well-understood by most organizations. But how does your strategic focus and success measure up to your industry and peers?
In this white paper, we analyze key findings from our Social Business Benchmark, a global study of over 750 enterprise organizations. If you’re a marketer, CEO, or senior leader, we’ll help you understand how your competitors are likely using social media and show you the strategies it takes to win.
- Best practices from top performing global organizations
- How to benchmark your social media results against peers
- How large organizations are setting and measuring social media strategies
- The 4 key trends you need to include in your 2015 marketing plan
- Why alignment might be the key to unlocking social media data