The Palms Hotel tracks social ROI
How to track revenue for every social media message
- Resource Type
- Case Study
The Palms Hotel struggled to track end-to-end ROI of social media output. Using Hootsuite, they launched a successful campaign to track revenue from room bookings back to individual social messages.
- Exceeded their campaign revenue goals by 67%, earning a total of $5,029.19
- Exceeded their room rate reservation goal by 47%, with a total of 22 transactions
- Gained 2,600 more Twitter followers over the month-long campaign
Download the case study to learn how The Palms Hotel tied revenue to real-time engagement using Hootsuite.
Great messaging is key to social media, but tracking that success is essential.