Fuel your visual marketing with user-generated content

How Tourism Surrey inspired its citizens to share hometown photos

Resource Type
Case Study

Surrey is the second-largest city in British Columbia, Canada, and—with beautiful parks, pristine beaches, world-class golf courses—it’s a city locals are proud of.

Tourism Surrey, which is dedicated to promoting Surrey nationally and around the world, used social media campaigns to inspire local residents to take thousands of photographs in tribute to their hometown—building a permanent digital brand.

Learn how you can use user-generated content to take your visual marketing to new heights, too, by reading this case study to discover how Tourism Surrey:

  • Chose a unique hashtag that made an emotional connection with their fanbase—and inspired thousands of brand interactions
  • Combined two social marketing campaigns to come up with a cohesive strategy
  • Kept their visitors engaged for six months of consistent social campaigning

To discover how Tourism Surrey redefined its social identity through digital marketing campaigns, just click below and you’ll get instant access to our exclusive Hootsuite Campaigns case study.