The Social Campus

How Social Media is Transforming Higher Education

Resource Type
White paper

Featured image of The Social Campus

Did you know that 75% of the class of 2013 used social media to help them decide where to enroll? Colleges, universities, and other institutions of higher education have to use social media effectively to recruit the best students.

That demands a unified approach to social media, where each department can work under a common social media governance structure, while still leveraging social in creative ways to meet their own unique objectives.

Download The Social Campus: How Social Media is Transforming Higher Education now to discover how:

  • Admissions staff can bridge the divide between an online persona and an application record—for a socially integrated view of admitted student
  • Student services can balance the need for efficient customer service with their duty to protect student privacy
  • Athletics programs can know the score—with end-to-end tracking of social media campaigns to online stores and ticket portals

To learn how your school can use social media to coordinate the social efforts of various departments, just fill in the form on the right side of this page, and you’ll get instant access to The Social Campus: How Social Media is Transforming Higher Education.