The Creative’s Guide to Launching a Project on Social Media

How to reach new audiences and gain support for your work on social

Resource Type
Guida

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Social media offers the opportunity to directly access and engage large audiences, without having a globally recognized name or massive budget—but it’s a crowded place these days.

In order to cut through the noise, get attention, and actually inspire your audience to take action, you need a disciplined approach and a strategic plan of action.

This guide covers five stages of launching a creative project on social media, and offers specific tools and tactics to implement along the way.

  • Stage 1: Focus your efforts
  • Stage 2: Get people engaged
  • Stage 3: Crowdsource funding, talent, or ideas
  • Stage 4: Plan your launch campaign
  • Stage 5: Share your work with the world

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