How to Handle Complaints via Twitter

Resource Type
Guida

42% of consumers complaining on social media expect a response within 60 minutes—but the average company takes just over 8 hours to respond.

Social media has revolutionized the way we communicate, and brands must now take advantage of all available tools.

Our white paper, How to Deal with Complaints via Twitter, shows you how you can use Twitter to shorten your response time to complaints, plus you’ll learn how to:

  • Personalise your Tweets—without creating additional work for your teams
  • Implement crisis management procedures that can guide your employees in their interactions with customer complaints
  • Effectively resolve an issue offline, then follow up via Twitter to protect your brand’s reputation