How an Italian radio station built a global audience with social media

With over 2 million Facebook followers, Radio Italia knows a few secrets about social media

Resource Type
Case Study

Radio Italia is a national commercial radio station in Italy, playing some of the country’s most popular names in music. Three years ago, Radio Italia made the strategic decision to elevate their marketing efforts by integrating social media. Today, they are ranked among the most followed radio stations globally on social media and is the most “liked” radio station on Facebook in Italy with over 2 million followers.

Download this success story to discover their social media journey to becoming one of the most followed radio stations—both in Italy and worldwide. Find out how they used Hootsuite to:

  • Connect with their target demographic of females between the ages of 25 and 55
  • Expand their reach and radio station listener-base to a greater audience
  • Engage with listeners on new channels
  • Share related content that drives traffic back to the website

We started using Hootsuite three years ago to manage our working hours better… Hootsuite makes our work much easier.—Arianna Chiapponi, Manager of the Press Office and Social Media, Radio Italia

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