Extend the reach of your social campaigns by developing passionate and willing employee advocates who enthusiastically share key company messages with their own social networks.

Our guide, The Power of Employee Advocates, offers six practical tips for building trusted employee brand ambassadors. But this guide goes beyond simply using employees to amplify messages and explores culture-building, thought leadership, and the power of intrinsic motivators, too.

  • Why making employee advocacy mandatory can backfire and drive participation down
  • Proven employee advocacy-building tactics from Zappos and Hootsuite
  • Why motivating your staff financially isn’t the most effective strategy to get buy-in

To start encouraging the social participation of your workforce—without losing control of your brand—just fill in the form on the right side of this page, and you’ll get instant access to Scaling Social Media: The Power of Employee Advocates.