Salta ai contenuti
Screenshot example of the Hootsuite dashboard, with a look at the calendar post scheduling tools and template types.

Bring your social media content to life with fresh, new campaign ideas


Spice up your social media campaign strategy with AI content ideas, social listening streams, and pretty templates right at your fingertips. It’s all in the Hootsuite dashboard.

Inizia la tua prova gratuita di 30 giorni

See why over 2,000 users gave Hootsuite 5 Stars on G2

What do all marketing geniuses have in common? They use Hootsuite.

  • Logo di Allianz
  • Logo U-haul
  • Logo Ikea
  • Adobe
  • Logo della University of Chicago
  • Logo dell'Organizzazione Mondiale della Sanità

Need campaign ideas? You got it.

Leave the brainstorming to OwlyWriter AI. Generate unlimited campaign ideas based on a keyword, web content, or your top-performing posts. Plus, get a list of upcoming holidays and automatically generate content for that day. (National Lazy Day is August 10, in case you were wondering.)

Start your free 30-day trial

A woman working on her laptop, smiling, with overlay graphics that show various Hootsuite tools like post-scheduling, calendar, and graphs.

Create, track, and optimize your organic and paid content — all in one tab

From brainstorming to performance tracking, Hootsuite helps you with your paid and organic strategy every step of the way. 

Example list of different templates available (blog banner, Facebook ad, Facebook cover, and more)

Create fast with templates right at your fingertips

Bring ideas to life in a matter of seconds — no designer required. Browse built-in Canva templates sized just right for social media ads and posts. Customize in seconds and voila! You’re ready to publish.

Sample of engagement and impression metrics via graphs and charts.

See which campaigns are working and which aren’t

Measure the performance of your paid and organic posts side by side in Hootsuite Analytics. Track the performance of Facebook, Instagram, and LinkedIn. View in-depth stats at the ad, ad set, and campaign level.

Small overview of OwlyWriter AI in action creating a caption for a post.

Instantly generate ad variations to test what works best

Improve ad performance by testing different versions of ad copy. Have OwlyWriter AI instantly create variations of your existing ad copy, then choose the ones that best fit your campaign goals.

A brief look at adding new streams/feeds to discover new content and see what's trending.

Create engaging campaigns based on the latest trends

Keep an eye on the latest trends with Hootsuite Streams. Discover what’s happening on each platform and create content that gets users engaged. Plus, find influencers in your niche.

A look at how to boost campaigns, with CTR and cost-per-click details displayed.

Target the right audience every time

Make sure your ads reach the right audience and get the most out of your budget by building campaigns in the Hootsuite dashboard. Optimize for your specific goal — reach, clicks, landing page views, and more.

Charts and graphics displaying sentiment (positive, neutral, and negative) for an example post.

Get engaging post ideas with deeper social listening

Hootsuite just acquired Talkwalker, the leader in social listening. Soon all Hootsuite plans will include quick search and trend tracking so you can monitor brand mentions and keep a close eye on trending topics. 

Provalo gratis. Senza impegno.

Scopri di persona come Hootsuite semplifica la pianificazione, la pubblicazione e il successo sui social media.
L'iscrizione richiede solo un minuto.

  • Piano Professional

    $99al mese
    30 giorni di prova gratuita
    oppure
    • 1 utente
    • 10 account social
    • instagramfacebooktwitteryoutubelinkedinpinteresttiktok
    • Funzionalità incluse:

      Programmazione illimitata dei post

      Momento migliore per pubblicare consigli

      Analisi e report personalizzati

      Strumento di benchmarking competitivo

      Generatore AI di didascalie, hashtag e idee

      Una casella di posta per tutti i social account

      Listening Basics

      Integrazione con Canva

      Potenziamento post illimitato

      ... e molto altro!

  • Più apprezzato

    Piano Team

    $249al mese
    30 giorni di prova gratuita
    oppure
    • 3 utenti
    • 20 account social
    • instagramfacebooktwitteryoutubelinkedinpinteresttiktok
    • Tutto in Professional, inoltre:

      Strumento di link nella biografia

      Sospendi i post pianificati

      Ruoli e autorizzazioni del team

      Assegna i messaggi diretti ai compagni di squadra

      Un URL personalizzato

      Tracciamento automatico dei link

      ...e molto altro!

  • Piano Enterprise

    Su misura
    • 5 utenti
    • 50 account social
    • instagramfacebooktwitteryoutubelinkedinpinteresttiktok
    • Tutto in Team, inoltre:

      Flusso di lavoro di approvazione e gestione delle risorse.

      Libreria contenuti

      Single Sign-on (SSO)

      Spesa pubblicitaria illimitata

      Formazione gratuita Hootsuite Academy

      Sali di livello con questi componenti aggiuntivi:

      + Ascolto social avanzato

      + Analisi avanzate

      + Casella di posta avanzata

      + Promozione da parte dei dipendenti

Perché proprio Hootsuite?

16 anni e 25 milioni di utenti

Hootsuite è stata la prima e siamo ancora i più popolari dopo 16 anni. Oltre 25 milioni di utenti hanno utilizzato Hootsuite per pubblicare, monitorare e superare la concorrenza sui social media.

La "Ivy League dei social media"

Non per niente ci chiamano la "Ivy League dell'educazione ai social media". Esplora Hootsuite Academy (e ottieni la certificazione!), Guarda i webinar e leggi il miglior blog del settore.

La più grande raccolta di integrazioni

Connetti oltre 100 integrazioni per riunire tutti i tuoi strumenti preferiti nella dashboard di Hootsuite. È più di qualsiasi altra piattaforma di gestione dei social media (di gran lunga).

Hootsuite has given us the ability to monitor which items of content seeded on social are receiving high engagement from our followers, allowing us to tailor future content pieces to be as relevant and compelling as possible. This insight continues to help our social marketing team maximize their time and effort.
Hannah Boulton
Head Of Marketing And Press
The British Museum
A man smiling while using a laptop, with small sample screenshots of Hootsuite's tools overlaid.

Get campaign ideas and tracking completely free for 30 days

Think of all the genius post ideas you’ll dream up with 30 days of Hootsuite for free. No strings attached.