Get started with Hootsuite Analytics
Measure all your social media activities and prove the impact of social on your business.
Hootsuite Pro comes with in-depth reports that inform your social strategies. Here are some quick steps you can take to make the most out of social analytics.
1. Get to know Twitter Analytics
How engaging are your Tweets? Twitter Analytics shows you how your Tweets are performing by tracking impressions, link clicks, retweets, favorites, and replies. Learn more
Get to know your audience
Who are your followers? What type of content do they like?
Twitter Analytics gives you in-depth data so you can measure your current social strategy. Now you can see which Tweets are resonating with your followers and be smarter about the content you share.
Tip: Remember to track and compare your Tweet performance over time and adjust if necessary.
2. Know which metrics inform your business goals
To get the most out of social analytics, get to know the objectives and supporting metrics that you should consider. See the metrics
Boost brand awareness
See exactly how your brand resonates across the social web with a 360 view of key metrics like:
- Follower growth rate
- Change in followers over time
- Reach by region and clicks by region
Engage your customers
Engage your audience when you deliver content that resonates. Uncover the content your fans and followers love to share when you monitor:
- Facebook likes, comments, and shares
- Twitter retweets, mentions, and favourites
- Twitter sentiment
Track every click on your Tweets and Posts and learn what content drives traffic to your website with metrics like:
- URL clicks
- Google Analytics
3. Use your Hootsuite Analytics Points to create reports
To create your Enhanced Analytics Reports, the first step is knowing how to use Hootsuite’s Analytics Points. Learn how
How to use Hootsuite’s Analytics Points
Each report is made up of analytics modules. For example, to track Twitter follower growth, add the Follower Growth Module. Each Hootsuite Analytics module has a point value or “cost.”
Hootsuite Pro users get 50 Analytics points for free. To create more reports, you can can add more points to your account at any time.
Your points are reusable. If you delete a report or remove a module, your points will be available to use again. You can use your points to create one or multiple reports to arrive in your inbox daily, weekly, or monthly.
Beyond the Basics
Want to unlock the full potential of Hootsuite Analytics? Find out how to create branded reports and track the performance of your links.
4. Quickly customize your Hootsuite reports
Hootsuite Analytics lets you mix and match data from across various social networks, like Twitter, Facebook and LinkedIn, and various social profiles, like Pages and Groups. Want to run a report at a custom time? Auto-schedule your reports to run as frequently as you’d like. Watch the video
5. Track your links with Ow.ly Analytics
If you Tweet a link, you can measure how successful it is. Hootsuite Ow.ly Analytics tracks your shortened links and gives you a complete view of the content you are publishing. Measure how many clicks you receive in a week, where your content is most popular, and which sites refer the most traffic. Watch the video
It’s time to maximize your budget and time. Here are two resources to help you effectively measure your social ROI.
6. Dive into Essential Social Media Analytics: On-demand Webinar
Learn how to effectively track and evaluate your social strategy and campaigns with this 30-minute on-demand webinar. Watch the webinar
7. Essential Social Media Analytics: A Step-by-step Guide
Find out everything you need to know about Analytics, from understanding Hootsuite’s Social Analytics modules to creating the most informative reports for your budget. View the guide
Hootsuite analytic reporting lets us prove to clients that we're adding value while helping our team learn what works best for each audience.