What you'll learn

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    Confidently contribute to your organization’s social media strategy with frameworks used by some of the world's most effective social media teams.

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    Master advanced skills including content strategy, influencer marketing, and accurate ROI tracking.

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    Learn proven strategies from leading industry and academic experts.

Macbook Program

About the Program

The ASMS is for managers, strategists, and leaders who want to gain a comprehensive understanding of how to build and scale social media in complex organizations.
 
With the ASMS, you’ll earn your academically recognized certification taught by industry experts and designed to advance your career.
 
The program was created by Syracuse University’s renowned S.I. Newhouse School of Public Communications in partnership with Hootsuite. You'll gain indispensable tools and advanced methodologies used by the world's best social brands.
 
Our alumni include leaders at brands such as Procter & Gamble, Safeway, Pfizer, Legg Mason, University of New Hampshire, and SAIT Polytechnic.

Learn from Industry Practitioners

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    S.I. Newhouse School of Public Communications

    Syracuse University's Newhouse School is one of the top communication schools in the world, preparing students to become leaders in a changing media landscape.

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    Hootsuite

    With 15 million customers—including 800 of the Fortune 1000—Hootsuite is the world's most widely used social media management platform.

Who is this for?

Our alumni go on to own their organization’s social strategy and lead high-impact teams.

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    Directors and VPs

    Use social media to support core business goals, breaking down internal barriers and scaling initiatives across your global teams.

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    Social Media Managers

    Build core skills to help you plan, launch, and measure complex social media campaigns at enterprise organizations.

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    Digital and Brand Strategists

    Sharpen your strategy skills and learn new frameworks used by high impact teams.

Enroll and start learning

Earn Your Certification

Course Overview

Success Stories from Graduates

  • The ASMS Certificate has helped me become a more well-rounded communications practitioner. I'm no longer talking from a theoretical point of view, but with hard facts supporting my recommendations.

    Alex Malouf Corporate Communications Manager
  • Today, we're building out integrated plans that include social media strategy, so that colleagues have time to review, add input, and feel confident that our efforts are within regulations and results-oriented. ASMS helped me better understand how to strategically fit social into the strategic planning process.

    Heather Bisset Corporate Affairs Manager
  • A social media strategy presents us with a guide on how to modernize and personalize the CMA. Using ASMS as a blueprint, we did an audit of our social channels, determined our maturity, and established a social media strategy that included employee advocacy and social campaigns.

    Dominique Jolicoeur Advisor, Digital Marketing
  • I found the case studies particularly helpful. In the B2B space, I'm not necessarily thinking of how other businesses are marketing to customers, but they made me think outside of the box; that knowledge adds value to my partnerships across Bell.

    Nick Nunes Social Media and Search Manager
  • Having the listening tools and knowledge is key to socially securing the brand. Our compliance department is more comfortable with the medium now that protocol, standards, and guidelines are established.

    Courtney Fischbach VP Social Media
  • Hootsuite and Syracuse University are both renowned in their industries. With this higher education, I am confident that I can grow from manager to director of social media as I bring that much more to the table.

    Jason Boucher Social Media Manager

Frequently Asked Questions