Tangerine and Hootsuite Managed Services

Learn how Tangerine mitigate the risks of rebranding using Hootsuite

Resource Type
Video, Case Study

Rebranding an established company can be potentially disastrous. When ING DIRECT decided to rebrand to Tangerine, they had to mitigate these risks. Jaime and his team at Tangerine were able to successfully and smoothly transition into Tangerine by using social media. Using Hootsuite, they were able to monitor all of their social channels, communicate with their customers and ensure that the right information was being presented.