Social Breakfast New York (Livestream)
Was live on 16 November 2017 at 8:00am until 11:30am (ET)
The Whitby Hotel, New York
Organizations have been discussing—and attempting to measure—the ROI of social media for years. But as social strategy normalizes and gets operational, what does “ROI” actually mean?
Join Amber Naslund, Hootsuite’s Senior Director of Industry Leadership, to discuss:
- Why measuring social media ROI is still such a challenge for companies
- The difference between measuring ROI and measuring success
- Key goals to keep in mind when building an ROI framework
At our Hootsuite Social Breakfast, Amber and other social media pros from LinkedIn, DEG, and Cushman & Wakefield will share insights on how to define and measure ROI today—and specific measurement challenges they’ve solved with their social strategies.
What: Hootsuite Social Breakfast (Livestream)
Date: Thursday, 16 November, 2017
Time: 8:00AM - 11:30AM ET
08:00 am Registration & Networking Breakfast 09:15 am Social ROI: What Does It Look Like Today? Amber Naslund, Senior Director of Industry Leadership, Hootsuite 09:45 am Understanding the Metrics that Drive Real Impact - Eva Binda, Channel Partnerships Lead, LinkedIn 10:15 am Panel Discussion on Social ROI: Hootsuite, LinkedIn, DEG, Cushman & Wakefield 11:15 am Closing Remarks 11:30 am Event to Close